About this role
Digital and Audio Account Executive
The Digital and Audio Account Executive executes and leads the business to business portion of WFIT's fundraising strategy. This included selling WFIT's media assets: web and digital products, on-air business and prospecting and selling new business. Understands the WFIT brand, programming, AAA music and NPR new programming. Publishes web stories and other digital elements about sponsors.
Responsibilities Include:
- Attend external functions (e.g. Chamber of Commerce meetings and other community based events) where potential or existing clients may be in attendance.
- Use AI technologies in accordance with station policies to affect sales materials and copy.
- Work with the General Manager to set forecasts and sales goals for on-air, events and other sellable media assets.
- Participate in membership fund drives including on-air pitching.
- Participate as a collaborative member of the WFIT management team and staff in developing and creating an integrated approach in supporting all WFIT fundraising, marketing, programming and outreach efforts.
- Delivering compelling, solutions based proposals in professional packages.
- Produce and edit stories on wfit.org to include sponsor lists and highlights. Insert sponsor ads into web site. Write and produce stories about sponsors for WFIT’s newsletter.
Requirements Include:
- Bachelor's degree in Administration, Communications or other related field preferred.
- 2-5 years of relevant experience required.
- Experience in B2B sales, account development, new business and agency management.
- Keen understanding of digital media and prior success selling integrated programs that include digital broadcast and events.
- Ability to apply research in the sales process.
Equal Opportunity
Florida Institute of Technology does not discriminate on the basis of race, color, national or ethnic origin, religion, disability, age, genetic information, marital status, citizenship status, veteran status, and other legally protected characteristics in its activities and programs. In accordance with Title IX of the Amendments of 1972, Florida Tech does not discriminate on the basis of sex. Inquiries concerning the application of the Non-Discrimination and Anti-Harassment policy may be directed to the Equal Opportunity Director and Investigator at 150 West University Blvd, Melbourne, FL 32901, or to the U.S. Department of
Education
- Office for Civil Rights. Please notify us at least five days in advance if a reasonable accommodation for a disability is needed.