Digital Analytics Implementation Specialist

About the Role The Digital Analytics Implementation Specialist will ensure the quality of digital data from tagging, consent integrations, and campaign tracking to availability in BigQuery and reporting tools. What You'll Do

• Design, implement, and maintain tagging strategies in Google Tag Manager (GTM) and other platforms (Meta, Ads, CMPs).
• Supervise and optimize data collection in GA4, ensuring alignment with business needs and consent compliance.
• Collaborate with development teams to ensure robust event instrumentation (DataLayer).
• Build and maintain data pipelines in BigQuery to unify information from GA4, media platforms, and CRM.
• Create and maintain dashboards in Looker Studio and SQL queries for reporting and analysis.
• Participate in attribution projects, performance tracking, and campaign measurement.
• Document and version the implementation of digital data (data dictionary, schemas, audits). What We're Looking For
• More than 2 years of experience in technical digital analytics or measurement implementation, ideally in e-commerce.
• Solid experience with Google Tag Manager, GA4, and CMP tools (OneTrust, Cookiebot).
• Good understanding of web performance and the impact of tags on loading and Core Web Vitals.
• Practical knowledge of SQL; experience with BigQuery or other cloud data warehouses is valued.
• Familiarity with data integrations from Google Ads, Meta Ads and other paid media sources.
• Ability to connect APIs or automate workflows with Python or Apps Script.
• Strong focus on data quality, documentation, and continuous improvement.
• High English proficiency to communicate effectively with stakeholders. Nice to Have
• Looker Studio experience for dashboards and data visualization.
• Familiarity with data governance practices and data dictionaries. Compensation & Benefits
• Flexible salary: portion of salary can be allocated to meals, training, or health insurance, with tax advantages.
• 30% discount on all TOUS products and special sales throughout the year.
• Central facilities with spaces for collaboration and networking; TOUSLifestyle experience.
• Daily restaurant menu with local products starting at 3€ during central visits; coffee bar during breaks.
• Flexible working hours: start between 8:00 and 9:30; finish after 17:00; Fridays afternoons off.
• Positive work environment encouraging collaboration and growth; intranet 'TOUS Connect' for company updates.