Digital Advertising & Programmatic Specialist

Digital Advertising & Programmatic Specialist

The Punch is a Nigerian daily newspaper founded on August 8, 1970. Punch Nigeria Limited is registered under the Companies Act of 1968 to publish newspapers, magazines and other periodicals. The newspaper's aim is said to be to inform, educate and entertain Nigerians and the world at large.

Digital Advertising & Programmatic Specialist

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 3 - 5 years
• Location Ogun
• Job Field Marketing and Communication

About the Role

• We are seeking a technically competent, analytical and results-driven Digital Advertising & Programmatic Specialist to manage, execute and optimise digital advertising operations across PUNCH's digital platforms.
• The successful candidate will handle programmatic advertising, manage digital ad campaigns, monitor performance and maintain operational relationships with advertising partners to support revenue growth.

Requirements

• Bachelor's degree or HND in Computer Science, IT, Marketing Mass Communication, Business Administration or a related field
• 3-5 years' relevant experience in digital advertising operations or programmatic advertising
• Practical expenence with Google Ad Manager or comparable platforms
• Good understanding of programmatic advertising, SSPS, and exchanges and yield optimisation
• Strong analytical, communication and problem-solving skills. • Working knowledge of HTML JavaScript and ad tags. Proficiency in Microsoft Excel or Google Sheets

Key Responsibilities

• Manage and optimise programmatic advertising inventory Set up, monitor and troubleshoot digital advertising campaigns using Google Ad Manager or similar platforms

• Monitor key performance metrics (impressions, eCPM, fill rates, viewability and revenue)

• Support advertising inventory forecasting and audience analysis.

• Maintain effective operational relationships with advertising networks and technology partners

• Prepare accurate performance reports and support revenue reconciliation

• Collaborate with internal teams to ensure seamless ad delivery and compliance

• Added Advantage

• Experience in a digital media or publishing organisation.

• Experience with Google Ad Exchange, Google AdSense, header bidding, Prebidjs, GA4 or Looker Studio.

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