Digital Acquisition Specialist

Digital Acquisition Specialist

Job title: DIGITAL ACQUISITION SPECIALIST Location: Paris, France Job reference #: 33094 Contract type: Permanent Language requirements: Proficient in French and English

At Eni, we are looking for a Digital Acquisition Specialist to join Eni Plenitude France. Reporting directly to the Head of Growth, you will define, manage and optimise the global paid digital acquisition strategy, with a clear objective of driving profitable growth, developing online sales and maximising ROI.

This role combines strategic vision, performance management and a strong test-and-learn culture in a highly business-oriented, data-driven environment.

About Plenitude

Plenitude is an energy company that integrates the retail business and renewable generation with self-consumption and electric mobility solutions, providing energy and gas to more than 10 million homes and businesses across Europe, which offers a range of great professional opportunities for the whole team. This partnership represents a major European project integrating the renewable energy business with the retail business, which will enable us to progressively increase our offering of services, infrastructure, and green energy for our customers, providing our team with greater visibility and professional growth.

Main responsibilities

• Digital Acquisition & Performance

• Define and drive a multi-channel acquisition strategy to maximise online sales

• Manage paid media (SEA, Social, Display, Retargeting) with agencies

• Oversee affiliates and comparison platforms

• Run commercial campaigns and track impact on sales, conversion, churn and profitability

• Monitor KPIs and manage budgets with a strong ROI focus

• Collaboration

• Work with teams developing new acquisition tools and capabilities

• Optimise SEO contribution with the Organic team

• Partner cross-functionally (commercial, data, product, UX, tech)

• Innovation & Growth

• Test and scale new acquisition channels, tools and formats

• Build strategic partnerships to drive growth

• Embed a strong test-and-learn culture

Skills and experience required:

• Master’s degree in Marketing, Sales, Business, Engineering, or a related field
• Proven experience in digital acquisition or performance marketing
• Strong strategic vision across paid and organic acquisition channels
• Expertise in paid media channels (SEA, Social Ads, Display)
• Strong business and performance orientation (CTA, ROAS, LTV)
• Proven experience managing significant media budgets and external agencies
• Strong data-driven mindset, with solid understanding of KPIs
• Fluency in English, with the ability to work in an international environment
• Strong strategic thinking combined with excellent execution capabilities
• Excellent communication and influencing skills
• Strong cross-functional collaboration skills, with the ability to influence without direct authority
• Resilience and ability to perform under pressure
• Agility, curiosity, and strong interest in test-and-learn approaches
• High level of autonomy and accountability