Digital Account Manager

Digital Account Manager

Location: Cape Town or Durban Work Model: Office Based Industry Focus: Digital Marketing, Food & Beverage, Retail and FMCG Type: 12 months FTC with possibility of renewal

Role Overview

Our client is seeking an experienced and commercially driven Digital Account Manager to lead and grow strategic client relationships while developing innovative, integrated digital marketing solutions.

The successful candidate will serve as the primary point of contact for an assigned key client, working closely with internal teams to develop and implement effective digital strategies that support business growth and client objectives.

This role requires a seasoned marketing professional with strong commercial acumen, strategic thinking and experience across digital and traditional marketing channels.

The Digital Account Manager will be responsible for identifying growth opportunities, expanding existing client relationships, managing workflows and overseeing the financial and commercial aspects of assigned accounts.

Key Responsibilities

• Strategic Account Management & Client Relationships

• Develop, manage and maintain strong, long-term relationships with key clients.

• Act as the primary point of contact for assigned client accounts.

• Gain a comprehensive understanding of client business objectives, challenges and opportunities.

• Build strategic account plans focused on client retention, relationship development and revenue growth.

• Identify opportunities for upselling, cross-selling and expanding services within existing accounts.

• Drive the conversion of client business into sustainable, long-term contractual relationships.

• Engage confidently with senior management and C-suite stakeholders.

• Maintain client contracts and ensure ongoing commercial value.

• Business Development & Revenue Growth

• Identify new business and incremental revenue opportunities within existing client accounts.

• Develop strategic sales plans in collaboration with internal sales and business development teams.

• Achieve and exceed assigned sales targets and business objectives.

• Prepare and present monthly key account plans to support revenue growth.

• Participate in weekly sales planning and reporting meetings.

• Provide accurate weekly sales forecasts and performance reports.

• Identify opportunities to maximise account profitability and commercial performance.

• Monitor market trends, competitor activity and industry developments.

• Digital Strategy & Integrated Marketing Solutions

• Develop and recommend innovative digital strategies aligned with client objectives.

• Collaborate with creative, media, technical and production teams to deliver integrated marketing solutions.

• Develop solutions across digital marketing, traditional marketing, print, web and other relevant channels.

• Translate client requirements into actionable creative and strategic briefs.

• Use campaign performance data and insights to identify opportunities for optimisation and improvement.

• Provide strategic recommendations that enhance client brand performance and customer engagement.

• Stay informed about emerging digital technologies, marketing trends and software solutions.

• Campaign & Project Management

• Oversee the coordination and execution of digital marketing campaigns and client projects.

• Obtain clear, detailed and accurate briefs from clients.

• Manage project workflows, timelines, deliverables and associated financial requirements.

• Collaborate with internal teams to ensure successful campaign implementation.

• Monitor project progress and proactively resolve operational challenges.

• Address implementation, production, platform and product-related issues.

• Ensure projects are delivered in accordance with client expectations and agreed objectives.

• Stakeholder Management & Communication

• Maintain effective communication between clients, internal teams and senior management.

• Work closely with creative directors, campaign managers, designers, project managers, production teams and technical specialists.

• Deliver compelling client presentations supported by research, insights and strategic recommendations.

• Communicate campaign performance, opportunities and challenges clearly and professionally.

• Share knowledge and collaborate with subject-matter experts to deliver effective client solutions.

• Provide management with relevant market intelligence, performance updates and forecasts.

• Minimum Requirements

• Qualifications & Experience

• Bachelor's degree or equivalent qualification in a relevant field.

• 5–10 years' experience in digital marketing, an agency environment or brand management.

• A formal digital marketing qualification would be advantageous.

• Strong understanding of digital marketing strategies, technologies and integrated marketing solutions.

• Experience working with Food & Beverage, Retail or FMCG clients.

• Demonstrated experience managing strategic client relationships and identifying commercial growth opportunities.

• Strong understanding of creative brand development and marketing execution.

• Experience working with multidisciplinary creative, media and technical teams.

• Proven ability to engage with senior executives and C-suite stakeholders.

• Technical Skills

• Microsoft Office Suite.

• Keynote.

• Google Analytics.

• ClickUp or similar workflow and project management platforms.

• Knowledge of digital technologies, marketing technology and software solutions.

• Strong presentation, reporting and analytical skills.

• Key Skills & Competencies

• Excellent client relationship and account management skills.

• Strong commercial awareness and business acumen.

• Strategic thinking and problem-solving abilities.

• Exceptional communication, negotiation and presentation skills.

• Strong organisational, planning and project management capabilities.

• Ability to identify and convert business growth opportunities.

• Confident engagement with senior stakeholders and decision-makers.

• Ability to work collaboratively across multiple departments.

• Excellent time management and attention to detail.

• Ability to manage deadlines and perform effectively under pressure.

• Resilience, adaptability and a proactive approach.

• Self-motivated, professional and results-driven.

• Strong customer service orientation.

• Ability to influence, motivate and inspire others.

• Working Environment

• Office-based position in Cape Town or Durban.

• Standard working hours, with additional hours required when necessary.

• Flexibility to attend occasional evening meetings with clients operating in different time zones.

• Key Performance Areas

Success in this role will be measured against:

• Client Relationship Management: Development and retention of strong, long-term client partnerships.
• Revenue Growth: Achievement of sales targets and identification of upselling and cross-selling opportunities.
• Strategic Account Planning: Development and implementation of effective client growth strategies.
• Campaign Delivery: Successful coordination and execution of integrated marketing campaigns.
• Commercial Performance: Maximising account value, profitability and contractual opportunities.
• Stakeholder Collaboration: Effective communication and collaboration across internal and external teams.
• Reporting & Forecasting: Accurate sales forecasting, performance monitoring and strategic recommendations.