About this role
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
This role owns the strategy, planning, and execution of integrated demand generation programs across audiences and channels for the Desktop Migration motion. Operating as a mini-GM with full accountability for the motion's number, this leader quarterbacks the end-to-end demand plan, leads high-impact growth motions spanning inbound, lifecycle, account-based, and partner-led strategies, and connects execution teams to business targets. They run a full-stack pod — Campaigns, Owned & Lifecycle Channels, Paid, and Demand Ops — and carry 100% accountability for the execution and optimization of their budget across channels, organized around the motion and the solutions it sells (Advanced + IES with Services attach) rather than around individual products. Uniquely among the motions, this leader owns both migration (acquisition) and migrator retention as measured outcomes.
Responsibilities
- 1/ Driver of cross-channel growth programs. Directly accountable for driving MQL → SQL → Opportunity Create — with particular focus on pipe-create and progression programs — leveraging inbound, lifecycle, account-based, and partner-led motions, and evolving toward the account-based MQA model the FY27 strategy calls for. Sequence demand to product-release moments (Aug/Nov/Feb) where parity features reach GA, leading with "why now." Work cross-functionally to implement digital and demand programs aligned to Sales goals, with direct ownership of Field Marketing activities.
- 2/ Demand planning and accountability (quarterback). Be the quarterback for the motion's demand plan — quarterly and annual integrated demand generation plans owned in partnership with Product Marketing, Marketing Services, and Sales — including segmentation, targeting, channel mix, and messaging strategy. 3/
- 3/ Funnel performance management. Monitor and optimize the marketing funnel to improve conversion and campaign impact. Analyze data across funnel stages to identify drop-off points, refine strategies, and inform future program investment. Deliver clear insights — back to channel owners and partners, in partnership with Analytics and Sales Ops — that prioritize high-impact actions and improve forecast accuracy.
- 4/ GTM campaign strategy ownership. Serve as the central strategist who ties channel execution to business objectives. While individual teams execute within channels (paid, email, content, events), this role ow