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ZF
Designer- Software Marketing
ZF Friedrichshafen AG
About this role
Your tasks as Designer- Software Marketing
- Own and evolve the visual identity of software products, safeguarding and advancing portfolio wide creative standards. Ensure alignment with brand governance while enabling clear product level differentiation and scalable execution across channels and markets.
- Act as creative lead for Digital Solutions Marketing, shaping concepts that align with product positioning, growth goals, and brand strategy.
- Translate complex software and technical concepts into clear, engaging visual stories for target audiences.
- Design creative assets across digital and physical formats, including product marketing materials, digital and print advertising, event and trade show assets.
- Ensure creative assets are aligned with defined campaign objectives and measurable performance outcomes.
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