Designer Digital Experience

Adidas

GENERAL PURPOSE As an Designer Digital Experience at adidas, you create cross-functional, high-quality user experiences, bringing ideas to life through sketches, concepts, and high-level prototypes. You will also validate if the concepts and solutions delivered meet the desired user experiences and document the developed standards using the Global Digital

Experience

• Guidelines. The aspiration is to define experiences that maximize consumer engagement, conversion, and advocacy for adidas.

• Working closely with other

Experience

• Designers, the Ecosystem Growth team, the Consumer Journeys team, and Research and product teams, you will leverage your expert knowledge to create consistent experiences end-to-end and consult stakeholders on User-Centric Thinking.

KEY RESPONSIBILITIES

• Scope: Accountable for tactical and operational experience deliverables and services

• Experience Delivery

• Leverage existing consumer insights or request necessary analysis to understand the value drivers for the consumer. Partner regularly with the Consumer Insights team to influence future consumer research.

• Create experience value propositions and concepts backed up by data from various testing and analytics sources.

• Deliver these concepts in information architecture, user journeys, concept maps, flows, sketches, wireframes, or prototypes based on the project needs.

• Validate if the solutions delivered by internal teams and vendors meet the desired user experience.

• Document the validated experience standards using the Global Digital

Experience

• Guidelines.

• Experience Optimization

• Revise and update the value proposition of existing experiences in the light of new insights. Optimize consumer-facing digital solutions within your area of responsibility, leveraging user testing, A/B testing, SEO, and analytics reports.

• Execute a continuous improvement process to ensure insights are incrementally incorporated into the product backlogs.

• Experience Innovation

• Monitor design, digital, and e-commerce trends. Apply findings to experience design concepts to maximize the value for the consumer and the company.

• Contribute to

Experience

• Design and Product Owner communities, sharing knowledge and best practices.

• Experience Collaboration & Consulting

• Integrate a consumer-centric view throughout the experience. Collaborate with product areas and other stakeholders to ensure that backlogs are aligned towards a cross-functional view to deliver complete experiences.

• Consult stakeholders within your scope of responsibility regarding implementing user-centric thinking. Suggest respective digital experience solutions.

• Conduct experience reviews. Provide advice on user experience and usability topics within your scope of responsibility.

• Provide hands-on experience design support on concept direction considering overarching best practices.

• „If required“ Responsibilities

• Research

• Collaborate with researchers on digital user experience to identify consumer insights and translate the findings into digital creative briefs.

• Participate and observe the execution of remote, in-house, moderated, and unmoderated (formal and informal) usability testing and user research.

• People Management

• Contribute to a supportive work environment in which employees are coached, trained, and provided with career opportunities through development.

• Provide team members/direct reports with clear direction and targets aligned with business needs and DBC objectives.

Key Relationships:

• Digital Consumer Engagement
• Digital Consumer Experience
• Membership
• Consumer Journeys
• Ecosystem Growth
• Digital Operations & Planning team
• Agile Product teams
• Brand Design teams
• Digital Analytics teams

REQUIREMENTS

• Education & Experience
• University degree in the field of Business or equivalent
• 5+ years of experience in the area of experience or front-end design
• Experience in digital and e-commerce environments
• A strong portfolio that demonstrates your attention to detail and problem-solving.
• Experience as a functional expert in User

Experience

• Design is a big plus.

• Valid experience in growing businesses and achieving bottom-line results in a commercial world is a plus.

• Soft-Skills

• Good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely

• Consistency across designs while maintaining a creative approach

• Creative and energetic team player who has a passion for user-centered design

• Hard-Skills

• Comfortable working with enterprise-level platforms and technologies

• Experience in product management and working in an agile/SCRUM mode

• Good level of knowledge of CRM and digital marketing

• Knowledge about reporting tools, KPI creation, and extracting insights from complex dashboards

• Experience in working with Illustrator and other relevant wireframing tools

• Solid understanding of the native apps environment, HTML & CSS, GUI (screen layouts and composition

• Good working knowledge of designing for native app platforms (iOS and Android)

• Fluent in English, both verbally and written

• At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

• – Culture Starts With People, It Starts With You –

• By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.