Deputy Head of Marketing

ACG_3927_JOB

Our client is a leading banking company that is looking for a qualified candidate to join their firm.

JOB OVERVIEW

• Support the Director of Marketing & Communications in providing strategic direction, developing plans, and overseeing the implementation of marketing activities in accordance with the assigned responsibilities.

KEY RESPONSIBILITIES

Marketing Strategy & Advisory

• Advise on the development of the overall Marketing Strategy in alignment with the Bank’s business strategy and strategic priorities.

• Develop go-to-market plans for key products, services, and priority customer segments.

Marketing Operations Management

• Provide direction on brand identity, customer value propositions, and product messaging across all customer touchpoints, including branches, transaction offices, mobile applications, and websites.

• Drive user growth for digital banking applications and oversee digital marketing activities, including SEO, SEM, social media, programmatic advertising, affiliate marketing, and Marketing Automation through CRM and Customer Data Platform solutions.

• Take responsibility for key performance and growth indicators, including lead generation, eKYC conversion, card issuance, and disbursement. Oversee loyalty programs, partnership initiatives, and other customer growth activities.

• Provide direction for financial content development and Point-of-Sale Materials across branches and transaction offices, while supporting internal communications for Relationship Managers and branch teams.

• Support the development and continuous improvement of marketing policies, procedures, and operating frameworks to ensure alignment with business objectives and the Bank’s strategic direction at each stage.

Team & Partner Management

• Lead, provide professional guidance, and coach Marketing & Communications team members in planning and executing brand communication and marketing programs aimed at strengthening brand image, promoting products and services, and supporting business growth.

• Provide training, coaching, and capability development for Marketing & Communications employees within the assigned scope.

• Manage external marketing agencies and partners, including Creative, Media, Influencer, and Key Opinion Consumer agencies.

• Perform other responsibilities as assigned by the Director of Marketing & Communications.

Requirements

• Bachelor’s degree or higher in Marketing, Banking & Finance, Business Administration, or a related field. An MBA is preferred.

• Professional certifications in Marketing, Digital Marketing, or Brand Management are considered an advantage.

• Strong understanding of marketing within large organizations, particularly in Banking & Financial Services, Real Estate, or Telecommunications.

• Solid knowledge of Marketing, Banking & Finance, and customer psychology, with a strong understanding of retail banking products and customer behavior in the financial services sector.

• In-depth knowledge of Performance Marketing and data-driven marketing practices.

• Good understanding of applicable regulations governing banking, advertising, and communications activities.

• At least 8 years of experience in Marketing or Digital Marketing, including a minimum of 5 years in a management, senior expert, or equivalent position.

• Experience working within Banking, Financial Services, Insurance, or other large-scale organizations is preferred.

• Proven experience in planning and executing large-scale, multi-channel marketing campaigns is highly preferred.

• Strong strategic thinking and ability to develop comprehensive marketing plans.

• Strong analytical capabilities, with the ability to make data-driven decisions and continuously optimize campaign effectiveness.

• Strong marketing budget management and cost optimization skills.

• Proven ability to train, coach, develop, and inspire professional teams.

• Strong negotiation and external partner/agency management capabilities.

• Excellent communication, presentation, and teamwork skills.

• Proficient English communication skills across reading, writing, and speaking.

• Creative and innovative mindset with strong sensitivity to market trends.

• Proactive, decisive, and highly accountable, with the ability to perform effectively under pressure and adapt flexibly to change.

• Contact: Huy Le*

• Due to the immense number of applications, only shortlisted candidates will be contacted.**