Demand Growth Marketer

Job title: Demand Growth Marketer

Overview

A Demand Growth Marketer is needed to drive aggressive guest and booker acquisition, both online and on-ground, with a clear focus on generating bookings and growing guest revenue. Responsibilities include developing and executing demand-generation strategies across GHECS verticals, including Hotels, Shortlets, Cars, Event Halls, Experiences, and Services.

Requirements

• Deep knowledge of performance marketing and paid acquisition, including Facebook & Instagram Ads, Google Ads, TikTok Ads, Email Marketing, Retargeting, SEO, Influencer Marketing, and other growth channels
• Strong understanding of the full customer acquisition funnel — from awareness → lead generation → conversion → repeat booking → referral
• Ability to create, test, measure, and scale campaigns based on CAC, ROAS, conversion rate, booking volume, revenue, and customer lifetime value
• Identify and develop new online and offline acquisition channels, partnerships, promotions, referral programs, and campaigns capable of generating significant booking demand
• Strong analytical mindset with the ability to use data to determine what is working, what is not working, and where marketing budget should be increased or reduced
• Must be highly revenue-driven and commercially minded. This is not primarily a social-media/content role; the key objective is to generate measurable guest demand, bookings, and revenue
• Strong communication, sales, persuasion, and negotiation skills, with the ability to think independently and take ownership of results
• Ability to move quickly, experiment with new ideas, solve problems independently, and consistently meet aggressive growth targets and deadlines
• Creativity and strong attention to detail in campaign development, advertising creatives, offers, landing pages, messaging, and presentation
• Experience working with marketplaces, travel, hospitality, e-commerce, fintech, mobility, or other high-growth consumer businesses is an advantage
• Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field is an advantage
• Must be ambitious and comfortable being measured against clear KPIs such as guest acquisition, bookings, revenue generated, CAC, ROAS, repeat bookings, and overall demand growth