Demand Generation Specialist

Demand Generation Specialist

Location

Davidson, NC — Hybrid

About Us Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planet. We produce innovative and mission-critical flow creation and life science technologies—from compressors to precision handling of liquids, gases, and powders—to increase industrial productivity, efficiency, and sustainability. Supported by over 80 brands, our products are used in various end markets, including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we’re driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future.

Job Overview Bring marketing campaigns to life and turn customer interest into business growth. As a Demand Generation Specialist, you will develop and execute integrated campaigns across the Compression Systems and Services (CSS) North America portfolio of brands.

You will join a collaborative, data-driven marketing team and partner with colleagues across marketing, product, and sales to reach the right audiences, generate qualified leads, and strengthen sales pipeline. This role offers the opportunity to manage multiple campaigns, solve problems, and use performance insights to improve results across the customer journey.

Responsibilities

• Develop and execute integrated demand generation campaigns aligned with business priorities, customer needs, and growth objectives across multiple CSS North America brands.
• Partner with brand, product, sales, channel, and aftermarket teams to develop targeted messaging, audiences, and campaign approaches.
• Coordinate campaign assets across email, landing pages, paid media, content offers, nurture programs, and sales follow-up materials.
• Manage campaign timelines, stakeholder inputs, approvals, and launches to deliver accurate programs on schedule.
• Develop and refine audience segmentation and nurture programs to increase engagement and move prospects through the customer journey.
• Partner with Marketing Operations and Sales to support lead routing, timely follow-up, and visibility into campaign-generated activity.
• Analyze campaign performance, conduct testing, and communicate actionable recommendations to improve engagement, conversion, and pipeline contribution.
• Scale successful campaigns and approaches across brands, using AI and automation to improve speed, personalization, and effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Three or more years of experience in demand generation, digital marketing, campaign management, or a related field.

• Experience planning and executing integrated, multi-channel marketing campaigns.

• Demonstrated ability to manage multiple campaigns, work streams, and stakeholder priorities simultaneously.

• Experience interpreting marketing performance data and translating insights into actions.

• Core Competencies

• Clear written and verbal communication with the ability to collaborate across teams.

• Strong organization, attention to detail, and follow-through.

• Proactive problem-solving and the ability to work through obstacles.

• Comfort adapting to changing priorities in a fast-paced, matrixed environment.

• Preferences

• Experience with marketing automation and CRM platforms such as Salesforce, Eloqua, or similar tools.

• Familiarity with digital advertising, search marketing, email marketing, landing-page optimization, and web analytics.

• Experience with account-based marketing, channel marketing, aftermarket marketing, or customer lifecycle programs.

• Experience developing dashboards or campaign performance reports.

• Familiarity with industrial customers, distributor networks, and longer business-to-business buying cycles.

• Experience using AI-enabled tools for campaign planning, content development, audience insights, reporting, or optimization.

• Travel & Work Arrangements/Requirements

• Hybrid position based in Davidson, NC, typically working in the office three days per week, with flexibility on office days.

• Typical working hours are Monday through Friday, 8:00 a.m.–5:00 p.m.

What We Offer

At Ingersoll Rand, we embrace a culture of personal ownership—taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings. These benefits are our commitment to you, so you can be your best at work and beyond.

Ingersoll Rand Inc. (NYSE), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit irco.com.