Demand Generation Manager

Demand Generation Manager

Prismforce

About the role

We are looking for a results-driven Demand Generation Manager to drive inbound and outbound campaigns, generate qualified leads, and build a strong sales pipeline for Prismforce. This role will own and drive the demand generation across paid media, content- led campaigns, email marketing, webinars, and marketing automation, working closely with sales and marketing teams to convert prospects into business opportunities.

Key Responsibilities

• Demand Generation Strategy & Execution
• Plan and execute integrated inbound and outbound demand generation campaigns
• across paid media, email, webinars, content syndication, and other relevant
• channels.
• Develop campaigns aligned with Prismforce's products, target industries, buyer
• personas, and business priorities.
• Drive consistent lead generation and improve conversion across the marketing
• funnel.
• Paid Campaigns & Performance Marketing
• Plan, execute, and optimise campaigns across LinkedIn Ads, Google Ads, and other
• relevant paid channels.
• Manage campaign budgets, audience targeting, messaging, and landing pages to
• improve lead quality and campaign ROI.
• Run A/B tests and experiments to continuously improve campaign performance.
• Lead Nurturing & Marketing Automation
• Build and manage email campaigns and automated nurture journeys to engage
• prospects at different stages of the buyer journey.
• Implement lead segmentation, scoring, and qualification processes to improve lead
• readiness and conversion.
• Manage marketing automation platforms such as HubSpot or Marketo and ensure
• effective lead tracking and follow-up.
• Account-Based Marketing & Sales Alignment
• Execute targeted campaigns for priority enterprise accounts and decision-makers
• across Prismforce's focus industries.
• Work closely with sales to align campaigns with target accounts, ensure timely lead
• follow-up, and improve lead-to-opportunity conversion.
• Incorporate sales feedback to continuously improve lead quality and campaign
• effectiveness.
• Funnel Analytics & Performance Optimisation
• Track key metrics including MQLs, SQLs, cost per lead, conversion rates, campaign
• ROI, and marketing-generated pipeline.
• Monitor campaign performance across channels and optimise budgets based on
• results.
• Maintain campaign reporting and provide actionable insights to improve demand
• generation outcomes.

Desired Skills & Experience

• 9+ years of experience in B2B demand generation or digital marketing, preferably in SaaS or enterprise technology.
• Hands-on experience running paid campaigns, inbound demand programmes, email marketing, and lead nurturing.
• Experience with LinkedIn Ads, Google Ads, marketing automation platforms, and CRM tools.
• Understanding of B2B buyer journeys, enterprise sales cycles, and account-based marketing.
• Strong analytical skills, with experience measuring campaign performance and pipeline contribution.
• Ability to manage multiple campaigns, work cross-functionally, and deliver measurable results.
• Startup mindset—enterprising, ready to multitask, fast to learn, and always driving new initiatives.

Success Measures

• Qualified leads and sales opportunities generated.
• Marketing-generated pipeline.
• Lead-to-opportunity conversion rates.
• Cost per qualified lead and campaign ROI.
• Lead engagement and nurture programme effectiveness.

Function & Reporting:

• This position is part of the Marketing team, reports directly to the Marketing Head and is a key member of the larger Global Go-To-Market (GTM) team, partnering across marketing, sales, product, and customer success to deliver integrated results.

Must-have skills

• demand generation
• digital marketing
• paid campaigns

Good-to-have skills

• SaaS
• enterprise technology
• B2B buyer journeys