About this role
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Build a pipeline-focused marketing function from the ground up for an enterprise sales motion. Plan and run targeted programs, test and prioritize marketing channels, and partner closely with a small cross-functional commercial group where results are judged by new sales opportunities.
What you'll do
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Lead targeted, account-focused marketing programs, selecting priority industries and accounts and supporting sales outreach to them.
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Create and carry out a plan to raise brand visibility and citations in AI-powered search and answer tools.
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Compare results across channels such as social media, outbound, paid search and events, and move budget and effort toward the strongest performers.
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Set the approach to event participation and decide which events merit attendance.
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Work side by side with company leadership, product, technical go-to-market and sales colleagues, and measure success by qualified opportunities created rather than lead volume.
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Requirements
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What we're looking for
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3 to 7 years of marketing experience.
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Proven track record of launching a demand generation program from zero at an early-stage B2B startup.
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Background promoting products to senior product and engineering decision makers.
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Working knowledge of optimizing content for AI answer engines and LLM search visibility.
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Experience running coordinated marketing and sales campaigns aimed at named target accounts.
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Comfort taking full ownership and getting started quickly without a formal training program.
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Bonus points
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Experience at developer tools or API-based technology companies, or in the voice technology space.
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Benefits
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Compensation and benefits
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Base salary: USD 145,000 to 210,000 per year
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Location and work model
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San Francisco, CA, United States
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Hybrid, 1-2 days per week in office
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Full-time