About this role
About the company
Our client is a financial technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return.
What you'll do
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Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team.
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Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach.
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Run account-based programs judged on qualified demos booked rather than engagement.
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Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform.
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Raise conversion through structured testing instead of wholesale redesigns.
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Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule.
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Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks.
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Use AI tools for account research, personalization, content creation and campaign analysis.
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Requirements
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What we're looking for
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8+ years in B2B demand generation, including at least 4 years targeting the US market.
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Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience.
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Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership.
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Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision.
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Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists.
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Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely.
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Everyday use of AI tools in marketing, with results to point to.
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People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets.
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Experience driving expansion demand among existing customers.
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Familiarity with long, multi-stakeholder sales cycles that include formal approval steps.
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Based in Latin America with working-hour overlap with US Eastern time.
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A work history showing tenures of 18 months or longer.
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Bonus points
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Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution.
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Background in US independent wealth management technology and an existing network among industry events, associations and trade media.
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Experience working within a scorecard-driven cadence such as EOS or OKRs.
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Depth in HubSpot, account-based marketing tools and advisor data providers.
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Experience launching a customer advisory council.
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Benefits
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Compensation and benefits
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Base salary: USD 24,000 to 36,000 per year
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Location and work model
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Remote (US)
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Full-time