Demand Generation Manager, (Japan & APAC)

Position Overview

We are looking for an experienced and results-oriented Demand Generation Manager to drive marketing programs across Japan while supporting selected regional initiatives across APAC. This is a hands-on role for someone who thrives on delivering business outcomes—not just executing campaigns. You will partner closely with the regional marketing lead to contribute ideas, shape campaign strategies, and execute integrated demand generation programs that drive pipeline and business growth.

Responsibilities

• Demand Generation

• Plan and execute integrated demand generation campaigns across digital, paid media, webinars, events, content, and lifecycle marketing

• Partner with sales, pre-sales, and cross-functional teams to generate qualified pipeline and accelerate revenue growth

• Contribute ideas and recommendations to campaign strategy, messaging, and channel optimization

• Support regional marketing initiatives across APAC as required

• Marketing Operations & Execution

• Build and execute campaigns using marketing automation and CRM platforms, including emails, landing pages, forms, webinars, and campaign workflows

• Coordinate campaign logistics, marketing assets, vendors, and event execution

• Support digital marketing initiatives, including paid media, SEO, and campaign optimization

• Performance & Insights

• Monitor campaign performance and provide actionable insights to improve marketing effectiveness and ROI

• Leverage AI-powered marketing tools to improve productivity, campaign execution, and content development

• Continuously optimize campaigns based on data, pipeline contribution, and business impact

• Minimum Qualifications

• 5–10 years of experience in B2B demand generation, field marketing, or digital marketing

• Proven experience planning and executing integrated marketing campaigns that deliver measurable business outcomes

• Native-level Japanese and professional proficiency in English (written and spoken)

• Excellent project and stakeholder management skills, with the ability to manage multiple priorities

• Strong analytical mindset with the ability to translate campaign performance into actionable recommendations

• Proactive, adaptable, collaborative, and comfortable working in a fast-paced regional environment

• Preferred Qualifications

• Hands-on experience with Marketo, Salesforce (SFDC), and 6sense

• Experience supporting regional or APAC marketing programs

• Experience in the Design & Manufacturing, Technology, Engineering, or SaaS industries

• Familiarity with AI tools for marketing and productivity

• Basic design skills using Adobe Creative Suite or similar tools are a plus

• The Ideal Candidate

• Japan is the primary market for this role, with occasional opportunities to support APAC-wide marketing initiatives

• Occasional domestic travel within Japan will be required for customer events, partner activities, and marketing programs. Regional APAC travel may be required on an occasional basis