About this role
Job Description
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role
Drive new pipelines through always-on, multi-channel demand generation programs targeting new logos, new verticals, and new domain segments across Database Solutions.
The role owns top-of-funnel acquisition, MQLs (value), and pipeline coverage in tight alignment with Wiley's commercial sales teams — directly supporting revenue targets.
Geographic Coverage
Global, with primary focus on North America, Europe (including Germany), and APAC growth markets (China, Japan, South Korea).
Key Responsibilities
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Demand Generation & Campaign Execution
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Owns always-on, multi-channel demand generation programs focused on building a proactive, planned pipeline model
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Develops full-funnel campaign architecture with clear channel strategy across email, paid social (LinkedIn), content syndication, webinar, and events
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Builds and maintains 3x pipeline coverage models with a mathematical breakdown of MQL volume required at each stage
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Creates a intent-led, persona-specific campaign; ensures all campaigns drive MQLs
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Audience & Persona Targeting
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Leads ICP definition and audience identification for Database Solutions buyers:
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Database Solutions: R&D, information/library science, and technical leaders in corporations across life sciences, chemicals, engineering, and materials science who evaluate scientific databases and reference data products
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Targets audiences using B2B segmentation by job title, domain, and intent signals
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Works with enrichment tools to build and qualify net new contact universe
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Sales Alignment
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Defines MQL criteria in partnership with sales leadership, grounded in business math (pipeline targets, conversion rates, deal size) — not benchmarks alone
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Builds closed-loop feedback process between sales and marketing on lead quality, ensuring campaigns are calibrated to buyer intent
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Attends regular MBR/QBR sessions with commercial teams to review marketing-influenced pipeline
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Content & Messaging
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Localises and executes Wiley's three core commercial narratives for demand gen purposes — ensuring outcome-based, CMO-level messaging.
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Briefs and deploys 90%-ready assets from Content Marketing team, adapting for specific campaign context
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Ensures campaign messaging is consistent across paid, email, social, and events
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Marketing