Demand Generation Executive - Italian Market

Job title: Demand Generation Executive - Italian Market

About the Role The Demand Generation Executive will design and execute multi-channel demand generation strategies for the Italian market, driving pipeline growth and lead generation in collaboration with Sales and channel partners.

What You'll Do

• Develop and execute a demand generation strategy for the Italian market across multiple channels.
• Plan and manage campaigns including events, email marketing, webinars, and co-marketing initiatives.
• Create and adapt marketing materials ensuring alignment with brand guidelines and messaging.
• Manage relationships with partners and support co-marketing activities to drive pipeline growth.
• Collaborate with Sales teams to align on ICP, messaging, and lead quality.
• Monitor campaign performance and optimize initiatives based on data and insights.
• Manage budgets, timelines, and external vendors to ensure successful execution of marketing activities.
• Support end-to-end funnel performance from awareness to qualified opportunity generation.
• Contribute ideas to improve demand generation processes and overall marketing effectiveness.

What We're Looking For

• 3–5 years of experience in demand generation, growth marketing, or B2B marketing roles.
• Native Italian speaker and professional English (Spanish is a plus).
• Strong project management and organizational skills.
• Experience running multi-channel marketing campaigns (events, email, digital, partnerships).
• Data-driven mindset with ability to measure and optimize campaign performance.
• Strong communication and stakeholder management skills.
• Ability to work in fast-paced, high-growth environments.
• Proactive, hands-on, and solution-oriented approach.
• Experience collaborating closely with Sales teams to drive pipeline impact.

Nice to Have

• Experience in B2B SaaS or tech environments.
• Familiarity with HubSpot or similar CRM/marketing automation tools.
• Previous customer-facing or commercial experience.
• Strong interpersonal skills and ability to manage external partners.
• Factorial bets for potential and growth.

Compensation & Benefits

• Perks of being part of Factorial: private health insurance, high growth, multicultural environment, Wellhub, Cobee, language classes, breakfast and organic fruit, Nora discounts, pet-friendly, and more to be shared during the interview process.