About this role

Data Strategy Analyst

Location: Bogota, Colombia Company: Publicis Groupe, Performics Level: Intermediate Working mode: Hybrid Date: 7/28/2026 Job ID: 168374

In Bogotá – Colombia, we are seeking a Data Strategy Analyst with 2 years of experience in advertising and marketing. The role focuses on analyzing information and data from different digital actions strategically to generate valuable insights around the performance of activated segments.

Extract and analyze data on segment behavior to identify insights and opportunities for improvement.
Propose audiences potentially interested in products and contribute to effective campaign execution.
Design and create reports based on audience behavior and client-defined KPIs.
Conduct quality control of deliverables.
Monitor audience performance across diverse digital campaigns on different platforms.
Propose audience strategies to achieve client KPIs.
Collaborate with internal teams to ensure synergy in activations.
Stay updated and adopt new digital tools as needed.
Ensure compliance with company processes, policies, and procedures locally and regionally.

Advanced Microsoft Office.
Tools for web and app measurement: Google Analytics and Google Tag Manager.
Experience in Paid Digital Media platforms (Facebook, Google Ads, DV360), Visualizers (Data Studio, Datorama, Power BI, Tableau).
Optional: Intermediate English.
Additional information
AI-based platform Marcel with e-learning such as Udemy and LinkedIn Learning, over 30,000 courses, enabling training aligned with interests, and connection to Publicis Groupe’s network.
Benefits include hybrid work, employee fund, life insurance, a birthday leave day, and the opportunity to apply for global vacancies within the company, including the possibility of working up to 6 weeks per year from another country where Publicis Groupe has presence (Work Your World).
Publicis Groupe emphasizes creativity and technology, diversity and inclusion as strengths.

Data Strategy Analyst