Data Protection Officer

Archana Arunthavakumaran Data Protection Officer

As Data Protection Officer, my role is to ensure that the privacy of Internet users is respected and that client contracts and systems (DMP/CDP, AdServer and Media Activation) comply with personal data protection regulations in France and Europe. It is essential for an AdTech such as Weborama to respect the laws and regulations and guarantee compliance in terms of privacy protection. At Weborama, this is part of our DNA and our corporate culture. All Weborama employees are aware of and trained on all regulatory obligations related to privacy.

The Weborama Privacy Commitment

Compliance with current regulations regarding personal data is an essential part of the products and services we provide to our customers and partners. The present privacy policy defines and informs you of the way Weborama collects, uses and protects personal data.

Weborama is a member of IAB Europe’s Transparency and Consent Framework. This protocol enables us to respect your choices and provide you with quality information. Weborama is certified within the professional association EDAA (European Interactive DigitalAdvertising Alliance) for its compliance with the European Industry Self-Regulatory Framework on Data-Driven Advertising.

You can configure the cookies used by member companies of the program by visiting http://www.youronlinechoices.com/.

Weborama is the leader in semantic artificial intelligence, optimising companies’ marketing strategies using technological assets, data and data science expertise. As part of its business, Weborama identifies content, services and products that correspond to your centres of interest, based on your browsing experience on our partners’ sites.

Since its creation in Paris in 1998, more than 300 key accounts have placed their trust in Weborama’s innovative solutions to manage and optimise their marketing investments.

Weborama, Simplified Joint-Stock Company, registered with the RCS of Nanterre under number 418663894, represented by Mr Daniel Sfez, General Director.

Weborama has appointed a Data Protection Officer whose role is to ensure compliance with the regulations in force within the company. If you have any questions about our privacy policy, please contact him or her.

When you browse our clients’ websites, our partner network or when a web user is exposed to an advertisement, third-party Weborama cookies may be deposited or read on your device (computer, tablet, smartphone). A cookie is a small text file deposited on your browser or your device. It enables the website to collect information about your browsing and your interactions with the website for analysis and advertising purposes or to improve your user experience.

The third-party cookie assigns a unique identifier to your browser or device. This identifier is then shared with other partners via a specific URL or server calls. Third-party platforms receive this identifier and associate it with their own identifiers to synchronise data between different advertising systems. After the synchronisation, the partner platforms can use this data to offer you personalised advertising on behalf of our clients.

This involves setting up one or more correspondence tables to associate Weborama’s identifiers with those of its partners and clients in order to cross-reference online and offline data.

Using data collected on its network of partner websites, Weborama builds its behavioural database relating to your centres of interest.

The centres of interest constructed by Weborama take the form of scores from 1 to 20, depending on the number of times you have been exposed to word clouds during your Internet browsing over the last 30 days. These scores enable us to create audiences.

These audiences designate a group of Internet users who have been segmented using semantic analysis of the words contained in the pages visited on a browser. Weborama does not collect any data that could directly identify you (such as your surname, first name, email address, telephone number, etc.) and does not structure any sensitive data that could reveal your state of health, your racial or ethnic origin, your religion, your sexual orientation, your political opinions or your trade union membership.

The database is used for :

• Data monetisation: We sell this data to certain partners and customers in the form of segments.
• Segmentation and marketing research: At the request of our clients, we cross-reference our behavioural data with our clients’ data to create specific segments, develop data science algorithms and carry out extensive marketing research.
• Transfer of data to programmatic partners: The database, on its own or enriched with our customers’ data, can be transferred to advertising delivery partners.

Once the data has been transferred to the activation partners (DSPs), it is used by the activation teams to run programmatic advertising campaigns.

The effectiveness of the campaigns is measured using statistics such as the number of exposures, clicks and conversions. To calculate these indicators, we use tracers (tags and pixels) to collect the context of exposure, clicks and conversions on the customer’s site.

Weborama collects and uses pseudonymous data such as cookie identifiers, hashed IP addresses and hashed emails on behalf of its clients. The technology offered by Weborama makes it possible to collect data relating to user browsing on the Internet.

As part of its services, Weborama may act as a data controller when it collects data through its services. It may also act as a processor when it acts on the orders and instructions of its clients.

As stipulated in Weborama’s contractual agreements, partners are required to inform you of the presence of Weborama technology on the websites you visit. They are also required to obtain your consent for the collection and use of your data. Weborama monitors compliance with this contractual obligation.

Weborama collects data via computer programmes (tags or pixels) that websites have on their web pages:

For its own account Via Internet browsers

• The Weborama Cookie ID ( Affiche W or Wui ),
• The IP address.
• The URL pages of the various consulted websites.
• The time of access during which you consult the various pages of the sites.
• The type and version of browser you are using to surf the Internet,
• Cookie identifiers from partner technology platforms that serve the same purpose for which the data was collected.
• Recording of consent signals, objections and user preferences.
• Geolocation determined from the IP address.

The data collected by Weborama may be enhanced by data from other intermediaries, in particular our partners.

Via Mobile Application

To collect data via a mobile application, Weborama uses various partners to collect your mobile advertising ID.

On behalf of its customers

• Data collected and transmitted by our clients from their databases, such as your hashed e-mail address or your client ID. Weborama asks its clients to pseudonymise your data beforehand. Weborama is therefore unable to identify you directly.
• Audience segmentation for the purposes of targeting and personalising marketing campaigns
• Data collected by Weborama on behalf of its clients:

Via Internet browsers

• The Weborama cookie identifier (Affiche W or Wui),
• The IP address.
• The URL pages of the various consulted websites .
• Browsing data on the client’s website on which the cookie is deposited
• The time of access during which you consult the various pages of the sites,
• The type and version of browser you are using to surf the Internet,
• The website on which you were exposed to the advertising,
• Your behaviour with regard to the advertising that has been addressed to you.
• Cookie identifiers from partner technology platforms used for the same purposes for which this data was collected.

The data collected by Weborama may be enhanced by data from other intermediaries, in particular our partners.

Via mobile application

Customers can send us your mobile advertising identifier.

We offer our clients relevant marketing strategies in order to reach the desired audience using data collected by Weborama as well as data provided by our clients and partners. The aim is to make effective advertising content available to our clients and consumers.

Weborama processes your data for the following purposes:

• To deliver advertising and commercial offers that are best adapted to your needs and preferences.
• To enrich the data of advertisers and publishers in order to help them better target their customers and future customers as part of their loyalty and commercial prospecting campaigns by e-mail, text message, post or telemarketing.
• Help companies deliver advertising and content in line with users’ centres of interest.
• Optimise the frequency with which advertising is de