Data Product Manager - Membership
About this role
Data Product Manager - Membership | Onsite
Key accountabilities / essential functions
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Defines and maintains the roadmap for membership data products and connects product investments to stated growth, engagement, renewal, retention and member-value objectives.
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Runs discovery with Membership, Marketing, CRM, Personalization, Digital Product, Member Care and Finance users to understand decisions, journeys and operational needs.
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Owns prioritization across member identity and profile, Member 360, acquisition, onboarding, engagement, lifecycle, renewal, retention, offer, audience, attribution and lifetime-value capabilities.
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Defines member and household concepts, lifecycle states, business rules, KPIs, identity requirements, quality thresholds and acceptance criteria in partnership with data governance and domain owners.
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