Data Analyst / Digital Marketer

Data Analyst / Digital Marketer

Premiere Academy is a leading coeducational boarding secondary school located in Lugbe, Abuja, Nigeria. Founded in 2005, the school combines the Nigerian curriculum with global educational standards to provide a well-rounded, high-quality education. At Premiere Academy, students benefit from small class sizes, personalised attention, and a supportive learnin...

Data Analyst / Digital Marketer

• Job Type Full Time , Hybrid
• Qualification BA/BSc/HND
• Experience 2 - 5 years
• Location Abuja
• Job Field Data, Business Analysis and AI
• Salary Range ₦150,000 - ₦200,000/month

Key Responsibilities

• Digital Marketing

• Develop and implement the school’s digital marketing strategy.

• Manage social media campaigns and the school’s online presence.

• Plan and execute email marketing, SEO, paid advertising and digital content campaigns.

• Promote admissions, school programmes, events and achievements across appropriate digital channels.

• Generate qualified prospective parent/student enquiries and maintain an organised lead database.

• Track campaigns from initial enquiry through admission/enrolment.

• Monitor website and social media performance using tools such as Google Analytics 4, Google Search Console and platform analytics.

• Produce regular reports showing campaign performance, enquiries generated and conversion results.

• Work with Admissions and school leadership to develop initiatives that support enrolment growth.

• Data Analysis

• Collect, clean and maintain accurate data relating to enquiries, admissions, enrolment and other agreed school performance indicators.

• Track the number and sources of enquiries and their conversion to enrolment.

• Analyze student location data to identify geographical patterns useful for marketing and operational decisions.

• Analyze historical staffing information, including employee turnover where required.

• Develop dashboards and management reports using tools such as Microsoft Excel and Power BI.

• Identify trends, patterns and areas requiring management attention.

• Translate data into clear recommendations for management rather than simply producing reports.

• Establish consistent definitions and reporting processes so that management can compare performance over time.

• Suggested KPIs

Performance could be measured through:

• Number and quality of enquiries generated

• Enquiry-to-enrolment conversion rate

• Cost per enquiry and cost per enrolment

• Website traffic and conversion

• Performance of paid and organic digital campaigns

• Accuracy and timeliness of management reports

• Availability of up-to-date admissions/enrolment dashboards

• Demonstrated use of data insights in school growth initiatives

• Qualifications & Skills

• Degree/HND in Marketing, Business, Statistics, Economics, Computer Science or a related discipline.

• Practical knowledge of digital marketing, SEO, social media, email marketing and paid advertising.

• Strong Microsoft Excel skills and working knowledge of Power BI or similar business-intelligence tools.

• Familiarity with Google Analytics 4 and Google Search Console.

• Strong numerical and analytical ability.

• Excellent written communication and content-development skills.

• Ability to convert data into practical business recommendations.

• Understanding of confidentiality and responsible handling of student, parent and employee information.

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