CX / CRO Analyst

About the Role As our CX / CRO Analyst, you’ll be part of the Customer Experience Team working closely with brilliant people across the business and reporting into CX / CRO Manager. You’ll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow. What You'll Do

• Customer Journey & Performance Analysis: Analyse customer behaviour and performance across priority digital journeys (entry, browse, search, PDP, checkout, post‑purchase), tracking conversion, engagement, drop‑off, and behavioural metrics to identify friction points and optimisation opportunities.
• Experimentation & Optimisation Support: Support the design, setup, execution, and evaluation of A/B and multivariate tests, contributing to a prioritised optimisation and experimentation backlog while ensuring methodological rigour and data accuracy.
• Insight Generation & Knowledge Sharing: Translate complex data into clear, actionable insights and recommendations to inform experience, optimisation, and product decisions, ensuring test results and learnings are well documented and shared for reuse across teams and markets.
• Cross‑Functional Collaboration & Data Governance: Work closely with UX/UI, CRO, Product, and Analytics partners to support experience improvements, while maintaining data quality, consistency, and reliability within agreed governance and experimentation frameworks. What We're Looking For
• Analytical & Experimentation Foundations: Strong capability in analysing customer behaviour, performance data, and experimentation outputs, with a solid understanding of experimentation principles, hypothesis testing, and optimisation best practices.
• Customer & Digital Journey Focus: Customer‑centric mindset with strong familiarity in eCommerce and digital journeys, able to interpret how design, content, and experience quality impact user behaviour.
• Insight Communication & Collaboration: High attention to detail. Compensation & Benefits
• Competitive salary + benefits.