About this role
About the Role The Customer Marketing Manager will lead 360-degree brand activation and account-specific sales programs for CoverGirl in NYC. You will own channel and retailer strategies, partner closely with marketing and sales, and translate customer insights into growth-driving initiatives. What You'll Do
- Lead brand execution for Drug/Mass account activations and coordinate with cross-functional teams (Field Sales, Forecasting, Marketing, Creative, Display, etc.)
- Lead overall channel and retailer strategies for the brand
- Develop deep understanding of account needs and drive solutions to grow the business
- Understand account promotional strategies and align programs to national brand strategy
- Lead display creative briefs with Display & Creative teams to develop account-specific programs
- Manage timing and execution of shopper marketing programs
- Track and improve innovation and promotional activity of accounts
- Manage go-to-market calendars, schedules and 360 marketing campaign plans for major launches What We're Looking For
- 5+ years of related trade / marketing experience
- Undergraduate degree required; MBA a plus
- Strong communication and presentation skills
- Proficient in Excel and PowerPoint
- Consumer Package Goods experience required
- Autonomous, decisive, and strategic thinker
- Beauty experience preferred Nice to Have
- Beauty experience preferred Compensation & Benefits
- Base Salary Range: $95,000-$130,000
- Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement
- Hybrid work arrangements