Customer Lifecycle Manager | Mid-Senior | Coveron

Customer Lifecycle Manager | Mid-Senior | Coveron

At Coveron, we’re building a complete identity theft protection service.

Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform.

Your impact? Helping people protect their identities, spot threats early, and recover stronger.

Main responsibilities

• Own the entire multi-channel (email, push, and notification) marketing communication track end-to-end: strategy, creative direction (copy, templates), and technical implementation.

• Drive business and product growth by proactively identifying, proposing, and implementing lifecycle marketing initiatives to acquire new customers and retain existing ones.

• Build, scale, and optimize automated and ad-hoc marketing campaigns using the Braze marketing automation platform.

• Continuously test and optimize messaging, offers, creative, and frequency to maximize customer value, boost engagement, and reduce churn.

• Collaborate with marketing, product, and data teams to balance business growth with exceptional customer experience.

• Gather and analyze customer feedback to identify pain points and adjust communication accordingly.

• Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.

• Core requirements

• Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (mid-senior level).

• Hands-on experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable, or similar.

• Demonstrated ability to own campaigns end-to-end — from strategy and creative/copywriting to technical setup and performance analysis.

• Solid technical background, analytical, result-oriented mindset, and proven ability to interpret data and turn insights into actions.

• Experience in planning and executing initiatives across onboarding, activation, and retention.

• Proactive, growth-oriented mindset with a track record of independently driving initiatives that scaled business results.

• Proven ability to collaborate cross-functionally with colleagues and senior leaders.

• Ability to adapt and thrive in a fast-paced environment while tackling complex tasks.

What We Offer

• Sharpen your edge: training, mentorship, and room to grow — always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
• Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.