Customer Growth Lead

Customer Growth Lead

We're seeking a Customer Growth Lead to own end-to-end performance marketing and growth initiatives for game studios, driving acquisition, lifecycle/CRM programs, and growth strategies to launch, scale, and retain players.

Responsibilities

• Plan, launch, and optimize paid acquisition campaigns for game studios.
• Set up and manage ad networks and user acquisition channels.
• Design and execute growth strategies for game launches.
• Own email, CRM, and lifecycle marketing programs to improve player retention.
• Onboard studios onto Immutable’s growth products.
• Manage marketing budgets and optimize spend based on performance data.
• Build repeatable growth playbooks that can scale across multiple studios.

Requirements

• Hands-on experience running and optimizing paid marketing campaigns.
• Experience with ad networks and user acquisition channels.
• Strong understanding of paid marketing, lifecycle marketing, email, and CRM.
• Ability to manage budgets and make data-driven decisions.
• Experience with martech tools and customer onboarding.
• High level of ownership and ability to work independently.
• Strong communication and stakeholder management skills.
• Comfortable using AI tools for copywriting, reporting, creative development, and optimization.
• Experience in gaming is an advantage, but professionals from adtech, e-commerce, or retail with strong growth marketing expertise are also encouraged to apply.