Customer Experience Marketing Team Lead - Africa

Job title: Customer Experience Marketing Team Lead - Africa

About the Role The Customer Experience Marketing Team Lead – Africa at IFF drives customer-centric marketing initiatives that strengthen engagement and support commercial priorities, translating insights into differentiated value propositions. Based in Cairo, Egypt, this onsite role leads a high-performing team and collaborates across marketing, commercial, and technical functions to bring IFF’s taste capabilities to life.

What You'll Do

• Define the market position of products and solutions through competitor analysis, customer insights, and market research, in close collaboration with commercial teams.
• Design and execute customer experience marketing programs (innovation days, engagement sessions, workshops, digital & physical touchpoints).
• Translate consumer insights, market trends, and IFF technologies into compelling customer narratives and differentiated value propositions.
• Partner with commercial, technical, and category teams to support growth priorities and active projects.
• Lead local and regional customer engagements, presentations, and tailored content for key accounts.
• Own the end-to-end execution of customer-facing events, ensuring best-in-class experiences and strong follow-up.
• Capture and synthesize customer feedback, translating insights into actionable recommendations that shape future product and marketing direction.
• Drive go-to-market execution, product adoption, and sales enablement (tools, messaging, training).
• Ensure consistent application of IFF branding and marketing standards across all activities.
• Develop and deliver customer-facing materials (presentations, demos, trade show materials, webinars, collateral).

What We're Looking For

• Lead and develop the CxM team across Africa, fostering a high-performance, collaborative culture.
• Drive team capability building through coaching, structured feedback, and continuous learning.
• Establish clear KPIs, performance tracking, and regular reviews to ensure delivery excellence and pipeline generation.
• Embed a culture of data-driven decision-making, leveraging customer feedback and campaign analytics to continuously improve impact.
• Optimize ways of working, ensuring efficiency, scalability, and strong cross-market alignment.

Nice to Have

• Strong Communicator
• Ability to cross collaborate with internal & external teams
• Team player

Compensation & Benefits

• Professional onboarding process and flexible, agile project execution.
• Training opportunities and learning and development programs from day one.
• Inclusive and global workplace recognizing diverse backgrounds and talents.