CRM Specialist

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a diverse portfolio of clients to drive growth through data-driven marketing strategies and customer engagement solutions.

They are now seeking to hire a CRM Specialist to manage and execute lifecycle marketing programs across email and SMS channels. In this role, you will build, test, and optimise automated CRM workflows and campaign strategies that drive retention and long-term customer value across a portfolio of clients.

Job Responsibilities

Campaign & Flow Execution

• Build, test, schedule, and deliver approved email and SMS campaigns across high-volume, multi-brand CRM calendars
• Build, maintain, and optimise automations and flows, including triggers, filters, and audience rules
• Coordinate briefs and assets with account managers, designers, and copywriters to meet campaign specifications
• Manage execution deadlines, maintain documentation, and communicate progress and issues

Audience Segmentation & Program Recommendations

• Create and maintain audience segments using customer data and segmentation logic
• Develop lifecycle, retention, audience, and program-design recommendations and testing roadmaps
• Monitor deliverability, maintain list health, apply suppression rules, and perform data hygiene

Quality Assurance & Analytics

• Complete campaign and automation QA, checking links, personalisation, rendering, audiences, exclusions, and timing
• Run campaign and flow reporting to track lifecycle performance
• Analyse performance data and produce client-ready optimisation recommendations

Requirements

• Minimum 3 years of experience in CRM, lifecycle, or retention marketing
• Deep working knowledge of Klaviyo, Dotdigital, and HubSpot
• Hands-on experience building campaigns, automations, audience segments, and testing programs
• Strong QA skills and meticulous attention to detail across high-volume campaigns
• Proven ability to interpret performance data and produce clear, actionable recommendations

Nice-to-Have Skills

• Prior work experience within a digital marketing agency environment
• Hands-on experience or familiarity with Figma

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian Eastern Standard Time business hours)
• Full-time job
• HMO (STAFF only)
• Annual leave
• 13-month pay
• With Government mandated benefits