About this role
Job title: CRM Specialist
About the Role Trivelta is looking for a CRM-focused specialist to drive retention and maximize player lifetime value by leveraging Braze for orchestration and VAIX AI for prediction. You’ll work with the pre-integrated data, bonus engine, and live dashboards to run engagements from day one.
What You'll Do
- Orchestrate multi-channel CRM campaigns (Push, in-app, email, SMS/WhatsApp, and on-site) using Braze canvases and real-time triggers.
- Leverage VAIX predictive scores and automated player segmentation to target churn, reactivation, and value-based cohorts.
- Configure and monitor journeys that credit bonuses automatically, with zero additional engineering.
- Collaborate with marketing to launch campaigns from a ready-to-use workspace so you can focus on strategy, not wiring integrations.
- Analyze retention impact, optimize across channels, and drive improvements in LTV and win-back rates.
What We're Looking For
- Experience with CRM platforms (prefer Braze) and AI-driven segmentation/predictive scoring.
- Data-driven marketer comfortable with live player data, churn, reactivation, and value-based targeting.
- Ability to manage end-to-end campaigns across multiple channels with real-time delivery.
- Comfortable working in a fast-paced gaming/entertainment environment and collaborating without heavy engineering dependency.
Nice to Have
- Hands-on experience with Braze Canvas or drag-and-drop journey builders.
- Familiarity with gaming/ casino promotions, bonus engines, and live events.
Compensation & Benefits
- Not disclosed in the posting.