About this role
Section: Overview Mano is seeking a CRM Specialist to manage lifecycle and retention campaigns across Nigeria and Angola. The role focuses on building automated customer journeys, improving engagement, recovering inactive users, and increasing repeat purchases and customer lifetime value.
Section: Responsibilities
- Build and execute onboarding, activation, retention, reactivation, and win-back campaigns across email, push notifications, and in-app messaging using MoEngage.
- Develop and optimize automated customer journeys and personalized communications.
- Segment customers using behavioural and transactional data.
- Conduct A/B tests to improve engagement and conversions.
- Track campaign KPIs, prepare reports, and provide actionable insights.
- Collaborate with Marketing, Growth, Product, and Data teams on campaigns.
Section: Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 3–4 years of experience in CRM, lifecycle, or retention marketing, preferably in e-commerce or technology.
- Hands-on experience building customer journeys, segmentation, retention, and reactivation campaigns for an app or online product.
- Experience with MoEngage, Braze, or similar marketing automation platforms.
- Understanding of marketing metrics, including open rates, CTR, conversions, retention, repeat purchase rates, and churn.
- Strong analytical, organizational, and multitasking skills.
- Proficiency in Excel or Google Sheets; Mixpanel experience is an advantage.