CRM MarTech & Email Ops Manager

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role — you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.

Key Responsibilities

• Email Operations & Lifecycle Management

• Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs

• Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability

• Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering

• Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders

• Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring

• Support GTM launches for new products and features — translating product briefs into campaign execution at pace

• MarTech Strategy & Platform Management

• Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines

• Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability

• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms

• Write API requirements and payload specifications for MarTech integrations

• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases

• Evaluate emerging MarTech capabilities and provide recommendations for future technology investments

• Develop reporting frameworks that demonstrate business value generated through MarTech and email investments

• Stakeholder & Process Management

• Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results

• Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives

• Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy

• Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs

• Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins

• AI & Productivity Innovation

• Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting

• Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production

• Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts

• Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale

Requirements

• Must-have:

• 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment

• Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar

• Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic

• Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis

• Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must

• Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs

• Exceptional organisational skills — systematic approach to documentation, process design, and project management

• Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams

• Fluent English (written and verbal) is a must

• Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements

• Nice-to-have:

• Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling

• Experience with API integrations and writing technical specifications for engineering teams

• Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)

• Background in Sports, prediction markets, fintech, crypto, trading

• Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs

• Life @ Crypto.com

• Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

• Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.

• Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

• Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

• One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

• Work Flexibility Adoption. Flexi-work hour and hybrid set-up

• Aspire career alternatives through us - our internal mobility program offers employees a new scope.

• Are you ready to kickstart your future with us?

• Benefits

• Competitive salary

• Attractive annual leave entitlement including: birthday, work anniversary

• 401(k) plan with employer match

• Eligible for company-sponsored group health, dental, vision, and life/disability insurance

• Work Flexibility Adoption. Flexi-work hour and hybrid set-up

• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

• Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

• About Crypto.com:

• Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

• Learn more at https://crypto.com.

• Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

• Personal data provided by applicants will be used for recruitment purposes only.

• Please note that only shortlisted candidates will be contacted.