About this role
CRM & Marketing Automation Specialist at SACAP
The CRM & Marketing Automation Specialist is responsible for using Microsoft Dynamics 365 Customer Insights to deliver targeted, automated communications that support student acquisition, conversion, engagement and retention.
Working closely with Marketing, Admissions, Business Development and Technology, the role translates marketing and customer lifecycle requirements into effective customer journeys, audience segments, campaigns and automation workflows.
The role is accountable for the hands-on implementation, monitoring and optimization of CRM marketing activity across the prospect-to-student lifecycle, while partnering with Technology and external providers on integrations, security and technical platform requirements. This position will closely liaise with the Disability Committee, Student Support Teams, Student Administration and Academic teams.