About this role
CRM Manager KFC Hybrid
This role requires you to own lifecycle strategy, execution, and operations across KFC Africa’s digital channels; App, Web, Kiosk, WhatsApp, Aggregators; to increase acquisition, activation, repeat, frequency, and LTV while protecting profitability and ROI. Owns MarTech for Digital (ESP/push/SMS/WhatsApp/CDP/journey orchestration, decisioning, offer services) and is responsible for loyalty execution in collaboration with the loyalty platform owner. Aligns to Channel Strategy and the D+T strategy and global standards to build segments, journeys, offers, and loyalty executions that integrate with product surfaces, payments/loyalty services, and POS.
Responsibilities
- Lifecycle blueprint (onboarding → activation → repeat → win-back) deployed across priority markets with clear OKRs and guardrails.
- Audience & segmentation framework (RFM/cohorts/propensity) with data hygiene, identity resolution, and consent management.
- Journey catalogue & orchestration: triggered and scheduled programs across push, email, SMS/WhatsApp, in-app/web; with clear entr