About this role
OrderYOYO is looking for a freelance CRM Manager to own and improve how we use HubSpot across our commercial teams. You will turn HubSpot into a reliable tool for managing leads, supporting sales activity, tracking customers, and making performance visible. This is a hands-on role for someone who can work with stakeholders, understand how teams actually use the CRM, and then build practical improvements.
Role and Responsibilities
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Manage the day-to-day setup and administration of HubSpot, including users, permissions, properties, pipelines, workflows, and integrations.
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Improve lead capture, routing, qualification, and handover between teams.
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Build and maintain automation that reduces manual work and supports consistent follow-up.
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Improve CRM data quality through clear standards, deduplication, and regular checks.
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Create dashboards and reports covering pipeline, conversion, activity, and customer performance.
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Work with sales, marketing, customer success, and leadership to translate business needs into HubSpot solutions.
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Document processes and train teams so changes are adopted and maintained.
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Identify opportunities to simplify the CRM setup and improve how OrderYOYO uses its data.
Ideal Candidate Profile
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Strong, hands-on experience administering and developing HubSpot in a growing commercial organisation.
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Experience with HubSpot Sales Hub and Marketing Hub
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A solid understanding of B2B sales processes, lead management, lifecycle stages, and reporting.
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Confidence building workflows, dashboards, data structures, and integrations.
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The ability to balance quick fixes with a clear, maintainable CRM structure.
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Strong communication skills and the ability to work independently with teams in different functions.
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Experience in SaaS, restaurants, or online ordering is an advantage.
Success Criteria
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Sales and customer teams trust the data in HubSpot and use it consistently.
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Leads move quickly to the right owner, with clear visibility of each stage.
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Reporting gives leadership a dependable view of commercial performance.
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Key workflows save time and reduce missed follow-ups.
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HubSpot has clear ownership, documentation, and a practical improvement roadmap.