About this role
Section: What you will do
- Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle.
- Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation.
- Build and maintain advanced customer segmentation strategies based on behavioral and transactional data.
Section: What is required
- 3+ years of CRM experience in the casino and sports betting industry.
- Proven expertise in developing segmentation strategies and personalized communication.
- Hands-on experience with email, SMS, push, and other CRM channels.
Section: Actions to take
- If this fits your skillset, review the requirements carefully
- Tag/send to someone qualified.
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