CRM & Loyalty Architect

About the Role We are seeking a CRM & Loyalty Architect with deep expertise in Microsoft Dynamics 365 Customer Engagement and Power Platform to design and deliver best-in-class customer engagement solutions. In this role, you will act as a trusted advisor to clients, leading architecture, implementation, and pre-sales activities across CRM and loyalty initiatives. You will combine architect-level technical expertise with client-facing consulting skills, helping organizations transform their customer experience through scalable and innovative CRM ecosystems. What You'll Do

• Lead the architecture and design of CRM & Loyalty solutions based on Microsoft Dynamics 365 (Sales, Customer Insights) and Power Platform (Dataverse)
• Translate client business needs into scalable, secure, and high-performing solution architectures
• Define and implement integration patterns between Dynamics 365 / Dataverse and surrounding systems
• Lead or support Dynamics 365 migration programs, ensuring a smooth transition from legacy platforms
• Act as a Subject Matter Expert (SME) in client engagements, delivery projects, and pre-sales activities
• Collaborate closely with business stakeholders, product owners, and delivery teams
• Provide technical leadership and governance across the full delivery lifecycle
• Support solution design during RFPs, proposals, and client pitches
• Ensure adherence to architectural standards, best practices, and performance benchmarks
• Identify risks and define mitigation strategies for complex CRM implementations
• Stay up to date with the latest Microsoft ecosystem innovations and industry trends What We're Looking For
• Architect-level expertise in Microsoft Dynamics 365, especially: Dynamics 365 Sales, Dynamics 365 Customer Insights, Dataverse
• Understanding and hands-on experience with various Azure services, mainly Service Bus, Event Hub or Azure Functions
• Hands-on experience with different migration tools and ETLs (i.e. Azure Data Factory, KingswaySoft)
• Strong knowledge of CRM architecture principles, including data models, security, and scalability
• Proven experience with integration patterns (APIs, middleware, event-driven architectures, etc.)
• Hands-on experience with Dynamics 365 migrations and transformation programs
• Experience working in client-facing roles, including workshops, stakeholder management, and advisory
• Familiarity with Success by Design methodology
• Experience and knowledge of running discovery workshops with customers from different industries
• Ability to contribute to pre-sales and business development activities
• Strong understanding of end-to-end CRM and customer engagement ecosystems
• Excellent communication and presentation skills
• Languages: German and English Nice to Have
• Experience with Salesforce or other CRM platforms (strong plus)
• Experience in multi-system landscapes and enterprise architecture
• Microsoft certifications (Dynamics 365, Azure) Compensation & Benefits
• Global Perspective: Work with over 70,000 colleagues across 145 countries
• Hybrid work models, adaptable hours, and home office options
• Inclusive & Supportive Culture that values diverse perspectives
• Competitive salaries, volunteer days, wellness days, modern offices, and a multicultural environment
• Innovation-Driven Work: Contribute to next-generation technologies and strategies
• Purpose-Driven Culture focused on sustainable growth for brands, people, and society
• Growth Opportunities: Training, mentorship, and data-driven projects within the dentsu network
• Additional benefits available; please ask your recruiter for details