CRM & Digital Marketing Executive

CRM & Digital Marketing Executive

About the role

BROAD TALENT SOURCING AND OUTREACH BRIEF

CRM & Digital Marketing Executive | Kolkata | BonnTonn Gourmet

1. Objective

I am hiring for a CRM & Digital Marketing Executive position for a business based in Kolkata, West Bengal.

Search the available candidate database as broadly as possible to identify a large, diverse pool of potentially suitable candidates for recruitment outreach.

The objective is to discover as many relevant and potentially relevant professionals as possible, including candidates whose existing job titles differ from the target title but whose experience and skills are transferable.

Do not limit the search to candidates explicitly titled CRM Executive or CRM Specialist.

This is employer-side talent sourcing. Find candidates who may be suitable for this opening and prepare a broad candidate pool for email outreach, wherever contact details and outreach functionality are available.

Do not optimise only for a tiny list of perfect matches. Prioritise broad coverage first, then rank candidates by relevance and eligibility.

2. Role Overview

Target position: CRM & Digital Marketing Executive.

Location: Kolkata, West Bengal.

Target monthly salary budget: ₹25,000 to ₹30,000.

Relevant experience: Approximately 1 to 4 years.

Functional split:

• 80% CRM, customer relationship management, customer engagement, customer lifecycle, database management, retention, and campaigns.
• 20% digital marketing support, campaign coordination, and related activities.

The candidate does not need to possess every skill listed in this brief. Consider professionals with strong experience in any meaningful subset of CRM operations, customer engagement, retention, customer databases, CRM software, marketing automation, or digital campaigns.

3. Geographic Search

Search the entire relevant Kolkata employment market, including Kolkata and nearby metropolitan areas from which candidates can practically commute to the workplace.

Include:

• Candidates currently residing in Kolkata.
• Candidates employed in Kolkata and surrounding urban areas.
• Candidates based in nearby suburbs and metropolitan locations.
• Candidates working elsewhere in West Bengal who are willing to commute or relocate, where practical.
• Candidates from other Indian cities who have a demonstrated willingness to relocate to Kolkata.

Use current location, employment location, and relocation preferences where available.

Prioritise locally available candidates but do not unnecessarily discard relocation-ready candidates.

Do not return an unrestricted national candidate pool without checking whether candidates can work in Kolkata.

4. Broad

Job Title Expansion

Search across the following job titles, their spelling variations, equivalent titles, previous designations, and related functions.

A. Core CRM roles

• CRM Executive
• CRM Associate
• CRM Specialist
• CRM Analyst
• CRM Operations Executive
• CRM Operations Associate
• CRM Coordinator
• CRM Administrator
• CRM Marketing Executive
• CRM Campaign Executive
• Customer Relationship Executive
• Customer Relationship Management Associate
• Customer Lifecycle Executive
• Customer Lifecycle Marketing Associate

B. Customer retention and engagement

• Customer Retention Executive
• Retention Marketing Executive
• Customer Engagement Executive
• Customer

Experience

• Executive

• Customer Success Executive

• Customer Success Associate

• Customer Loyalty Executive

• Loyalty Programme Executive

• Customer Marketing Executive

• Customer Communications Executive

• Customer Lifecycle Associate

• Customer Activation Executive

• Customer Reactivation Executive

• Membership Programme Executive

• Loyalty and Rewards Executive

• C. Digital marketing professionals with relevant CRM exposure

• Digital Marketing Executive

• Digital Marketing Associate

• Digital Marketing Coordinator

• Digital Marketing Specialist

• Digital Marketing & CRM Executive

• Marketing Executive

• Marketing Associate

• Marketing Coordinator

• Campaign Executive

• Campaign Management Executive

• Email Marketing Executive

• Email Marketing Specialist

• WhatsApp Marketing Executive

• SMS Marketing Executive

• Marketing Automation Executive

• Marketing Automation Associate

• Lifecycle Marketing Executive

• Growth Marketing Associate

• Performance Marketing Executive with CRM exposure

• D. Database, campaign, and marketing operations roles

• Customer Database Executive

• Marketing Operations Executive

• Marketing Operations Associate

• Campaign Operations Executive

• Database Marketing Executive

• Customer Insights Associate

• Customer Data Executive

• Customer Analytics Associate

• Marketing Technology Associate

• Campaign Analyst

• Email Campaign Specialist

• Customer Segmentation Executive

• Loyalty Marketing Associate

• E. Related customer-facing and business operations roles

• Customer Service Executive with CRM experience

• Customer Support Executive with customer database experience

• Client Relationship Executive

• Client Engagement Executive

• Client Success Associate

• Account Management Executive with CRM exposure

• Customer Operations Executive

• Customer

Experience

• Associate

• E-commerce Executive with CRM or retention experience

• E-commerce Marketing Executive

• Community Management Executive with customer lifecycle experience

• Membership or Subscription Operations Executive

• These related titles are discovery routes, not a requirement that every candidate be considered equally qualified. Evaluate their actual responsibilities to establish whether they could perform the target role.

5. Broad CRM Skills and Keyword Search

Search for candidates with any combination of relevant keywords. Do not require all terms to appear in the same profile.

Include keywords and variations such as:

CRM, customer relationship management, customer database, customer data management, database maintenance, customer engagement, customer lifecycle, customer retention, retention marketing, repeat purchase, repeat customers, customer loyalty, loyalty programmes, membership management, rewards programmes, customer segmentation, audience segmentation, customer journeys, customer communications, customer reactivation, win-back campaigns, customer satisfaction, customer feedback, customer experience, lifecycle campaigns, campaign execution, campaign management, marketing operations, customer outreach, automated campaigns, customer touchpoints, customer records, lead and contact management, marketing automation, campaign analytics, customer engagement metrics, database hygiene, and personalised communications.

Also include candidates who mention relevant activities in their job descriptions without explicitly using the term CRM.

Examples include managing an existing customer base, running repeat-purchase campaigns, maintaining a customer database, managing customer communication campaigns, or coordinating customer loyalty activities.

6. CRM Platforms and Software

Search candidates with experience in any CRM, marketing automation, customer engagement, campaign management, email marketing, or customer data platform.

Include, but do not limit to:

• Zoho CRM and other Zoho applications.
• Salesforce.
• HubSpot.
• Freshsales and Freshworks applications.
• Microsoft Dynamics 365.
• LeadSquared.
• MoEngage.
• WebEngage.
• CleverTap.
• Mailchimp.
• Brevo.
• Klaviyo.
• Interakt.
• WATI.
• AiSensy.
• Other WhatsApp Business and communication platforms.
• Other email marketing, SMS marketing, push notification, loyalty, and customer engagement tools.
• Proprietary in-house CRM platforms.
• Excel, Google Sheets, and customer database systems.

Include candidates with experience in comparable tools not listed here.

Do not require experience with a specific CRM brand. Transferable experience using any relevant CRM or customer engagement platform should be accepted.

Also consider candidates who used CRM systems as part of a broader digital marketing, customer service, retention, sales operations, or customer success role.

7. Digital Marketing and Campaign Skills

Include candidates with relevant experience in any of the following areas:

• Email campaigns.
• WhatsApp customer communications.
• SMS campaigns.
• Push notifications.
• Customer-specific promotional campaigns.
• Social media campaign coordination.
• Digital promotional calendars.
• Website and landing-page coordination.
• Content marketing coordination.
• Basic SEO.
• Paid advertising support.
• Audience segmentation.
• Lead nurturing.
• Campaign reporting.
• Customer conversion tracking.
• Campaign automation.
• Marketing performance reporting.
• Customer database-driven marketing.
• Customer feedback and