About this role
About the Role Burberry is seeking a highly analytical and technically skilled CRM Data Analyst to join the Global Customer team on a fixed-term contract. You will leverage data to drive customer engagement, optimize CRM strategies, and deliver exceptional client experiences, translating data into actionable insights using Databricks and other analytics tools. What You'll Do
- Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
- Identify customer insights and trends that inform personalization, targeting, and strategic decision-making
- Design and maintain interactive dashboards (Tableau/Looker/PowerBI) ensuring data accuracy and usability for key stakeholders
- Ensure data governance and consistency across global CRM and analytics platforms
- Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science
- Update weekly, monthly, and quarterly reports to share with top management, providing insights and recommendations to inform strategic decisions
- Perform ad hoc customer analyses to support the business in accelerating key customer metrics, particularly retention and purchase frequency
- Partner with CRM and Marketing teams to measure One-to-One and One-to-Many Campaign effectiveness across Global and Regional performance
- Support regional teams by providing training on CRM tools, dashboards, and best practices, as well as performing ad hoc analyses to help drive local customer engagement What We're Looking For
- 5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector
- Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis
- Solid understanding of CRM principles, customer segmentation, and campaign measurement
- Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze)
- Proven experience creating and maintaining reports and dashboards in Tableau and Looker
- Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights
- Excellent communication skills and stakeholder management, with the ability to present findings to non-technical audiences
- A passion for fashion, luxury, and customer experience