CRM Data Analyst

Job title: CRM Data Analyst

About the Role Burberry is seeking a highly analytical and technically skilled CRM Data Analyst to join our Global Customer team on a fixed-term contract. You will leverage data to drive meaningful customer engagement, optimize CRM strategies, and support the brand’s ambition to deliver exceptional client experiences. You will work closely with CRM, Data Science, and Digital teams to translate data into actionable insights, using advanced analytics tools and coding in Databricks to structure and analyse large datasets.

What You'll Do

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
• Identify customer insights and trends that inform personalization, targeting, and strategic decision-making
• Design and maintain interactive dashboards (preferably using Tableau and/or Looker and/or PowerBI), ensuring data accuracy and usability for key stakeholders
• Ensure data governance and consistency across global CRM and analytics platforms
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science
• Update weekly, monthly, and quarterly reports to share with top management, providing insights and recommendations to inform strategic decision
• Perform ad hoc customer analyses to support the business in accelerating key customer metrics, particularly retention and purchase frequency
• Partner with CRM and Marketing teams to measure One to One and One to Many Campaign effectiveness, looking at Global and Regional performance
• Support regional teams by providing training on CRM tools, dashboards, and best practices, as well as performing ad hoc analyses to help them drive local customer engagement

What We're Looking For

• 5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector
• Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis
• Solid understanding of CRM principles, customer segmentation, and campaign measurement
• Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze)
• Proven experience creating and maintaining reports and dashboards in Tableau and Looker
• Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights
• Excellent communication skills and stakeholder management, with the ability to present findings to non-technical audiences
• A passion for fashion, luxury, and customer experience