Creator Strategy Manager

Job title: Creator Strategy Manager

About the Role Ubisoft seeks a Creator Strategy Manager to design, orchestrate, and execute global strategies and programs with content creators. The role aims to attract and connect with audiences worldwide, support diverse player interests, and sustain engagement across the game lifecycle by leveraging earned and paid creator collaborations. The candidate serves as a strategic advisor to internal stakeholders and ensures creator initiatives align with business priorities and platform best practices.

What You'll Do

• Drive the strategic development of global creator strategies for Ubisoft brands, including activations, earned advocacy, and sponsored partnerships, aligned with business objectives.

• Shape the creator journey throughout the game lifecycle from announcement to post-launch support to drive acquisition, engagement, and retention.

• Gather and provide strategic insights on audience behavior, creator ecosystem trends, platform evolution, competitive activity, and campaign performance to inform decisions.

• Ensure creator strategies are culturally relevant, platform-native, and authentic to each community; adapt approaches to audience expectations and platform behaviors.

• Identify, evaluate, and pursue new creator marketing capabilities, technologies, and opportunities.

• Champion best practices for creator engagement and influence creator considerations in development and go-to-market planning.

• Communication & Collaboration

• Serve as strategic partner to internal teams and external agencies to coordinate activities, programs, and campaigns.

• Collaborate closely with Global Publishing teams, including Community Development, Communications, Social Media, Media, CRM, and Data & Insights, to ensure cohesive creator strategies and integrated execution.

• Partner with Hub Managers and regional teams to develop creator programs that resonate with diverse local creator ecosystems while maintaining global consistency.

• Influence stakeholders through clear recommendations, data-driven insights, and strategic guidance.

• Operations Management

• Lead and continuously evolve creator engagement programs, including the Ubisoft Creators Program, ensuring a compelling and scalable creator experience.

• Drive cross-functional coordination with Production, Brand, Community Development, Communications, Media, and regional teams to ensure seamless campaign execution.

• Plan and deliver high-impact creator activations, experiences, and events in partnership with internal stakeholders and external agencies.

• Manage day-to-day campaign budget execution, including allocation to Engagement Hubs, strict spend monitoring, agency/vendor coordination, and proactive escalation of risks to prevent overspend.

• Ensure operational excellence by setting clear workflows, timelines, budget follow-up, decision checkpoints, and collaboration routines ensuring smooth execution across internal stakeholders.

• Insights & Reporting

• Partner with Data & Insights and Marketing Analytics teams to define campaign KPIs, performance benchmarks, establish success metrics, and measure the impacts and ROI of creator programs and initiatives.

• Lead ongoing creator listening through feedback initiatives, surveys, workshops, community conversations, and creator sentiment analysis to better understand creator needs, expectations, pain points, and opportunities for stronger collaboration.

• Use performance data, creator sentiment, and audience signals to recommend optimizations throughout the campaign, adjusting tactics in alignment with Brand, Analytics, and leadership guidance.

• Develop comprehensive post-campaign reporting and actionable recommendations to inform future strategies and educate stakeholders.

• Monitor industry benchmarks and emerging trends to continuously improve creator marketing performance.

What We're Looking For

• You have a proven track record of developing, presenting, and executing successful creator marketing campaigns with an integrated approach to the global creator ecosystem.
• You have demonstrated success in fast-paced, international environments and possess strong project management skills, attention to detail, and the ability to lead complex initiatives from strategy through execution.
• You are a trusted expert capable of influencing both internal and external stakeholders with credibility, diplomacy, and business acumen.
• Significant experience working with content creators, influencers, or creator marketing programs at a regional and/or global level.
• Strong understanding of the creator economy and major platforms, including Twitch, YouTube, TikTok, Instagram, Discord, and emerging social channels.
• Ability to translate platform best practices, creator feedback, audience signals, and cultural trends into authentic, relevant creator strategies and content recommendations.
• Experience developing creator strategies that support brand growth, audience engagement, and business objectives.
• Proven ability to manage cross-functional projects involving multiple stakeholders and teams.