About this role
Job title: Creator Activation Specialist
Job Description As a Creator Activation Specialist, you will:
- Own end-to-end project management for creator activations -- building and maintaining project plans, timelines, milestones, and documentation while proactively managing risks, dependencies, and stakeholder communication across all phases.
- Serve as the central coordination point between internal cross-functional teams, external agency partners, app developers, and creators, driving alignment, accountability, and clear communication throughout each activation.
- Translate App Store marketing priorities into creator briefs and activation frameworks, contributing a strategic perspective on creator fit, platform context, and storytelling approach in partnership with strategy and partnerships leads.
- Ensure creative and messaging deliverables consistently meet brand guidelines and campaign objectives, partnering with creative and editorial teams to maintain quality at every stage.
- Manage activation budgets and financial reporting, tracking expenses and coordinating with finance and vendor teams to support accurate, timely reporting.
- Develop and refine activation workflows and processes to drive operational efficiency, and support ongoing creator coordination including scheduling, communication, and issue resolution.
Qualifications
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5+ years of experience managing projects and workflows within creator marketing, social media, digital content, or related fields.
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Experience coordinating across multiple stakeholders, including internal teams, external vendors, agencies, and creators or talent.
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Experience managing timelines, deliverables, and budgets across multiple concurrent projects.
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Experience using project management tools or systems to track work, document progress, and report on status.
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Experience developing or refining project workflows and processes to drive efficiency across cross-functional teams.
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Working knowledge of the creator ecosystem, including creator platforms, content formats, and audience behaviors across channels such as Instagram, TikTok, and YouTube.
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Strong understanding of how to translate campaign or marketing objectives into operational plans and creator briefs.
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Preferred Qualifications
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Experience supporting or executing creator, influencer, or talent-led marketing programs at scale -- including multicreator rosters or cross-market activations.
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Familiarity with app, gaming, technology, or lifestyle creator communities and how those audiences discover and engage with content.
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Experience supporting social or digital campaigns across platforms, including awareness of platform-specific formats, trends, and audience expectations.
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Ability to balance operational rigor with creative intuition -- knowing when a plan needs structure and when it needs flexibility to respond to cultural moments.
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Strong written and verbal communication skills, with experience delivering clear status updates, documentation, and stakeholder presentations.
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Excellent collaborator with the ability to build alignment across diverse cross-functional partners in a fast-paced environment.
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Comfortable managing ambiguity and adapting to shifting priorities while keeping projects and teams on track.
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Experience working in or adjacent to technology, entertainment, or gaming marketing environments.