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Creator Activation Specialist

The Planet Group
Culver City, California Posted Oct 8, 2026
HybridUSD 68 - 72 / hour

About this role

Job title: Creator Activation Specialist

Job Description As a Creator Activation Specialist, you will:

  • Own end-to-end project management for creator activations -- building and maintaining project plans, timelines, milestones, and documentation while proactively managing risks, dependencies, and stakeholder communication across all phases.
  • Serve as the central coordination point between internal cross-functional teams, external agency partners, app developers, and creators, driving alignment, accountability, and clear communication throughout each activation.
  • Translate App Store marketing priorities into creator briefs and activation frameworks, contributing a strategic perspective on creator fit, platform context, and storytelling approach in partnership with strategy and partnerships leads.
  • Ensure creative and messaging deliverables consistently meet brand guidelines and campaign objectives, partnering with creative and editorial teams to maintain quality at every stage.
  • Manage activation budgets and financial reporting, tracking expenses and coordinating with finance and vendor teams to support accurate, timely reporting.
  • Develop and refine activation workflows and processes to drive operational efficiency, and support ongoing creator coordination including scheduling, communication, and issue resolution.

Qualifications

  • 5+ years of experience managing projects and workflows within creator marketing, social media, digital content, or related fields.

  • Experience coordinating across multiple stakeholders, including internal teams, external vendors, agencies, and creators or talent.

  • Experience managing timelines, deliverables, and budgets across multiple concurrent projects.

  • Experience using project management tools or systems to track work, document progress, and report on status.

  • Experience developing or refining project workflows and processes to drive efficiency across cross-functional teams.

  • Working knowledge of the creator ecosystem, including creator platforms, content formats, and audience behaviors across channels such as Instagram, TikTok, and YouTube.

  • Strong understanding of how to translate campaign or marketing objectives into operational plans and creator briefs.

  • Preferred Qualifications

  • Experience supporting or executing creator, influencer, or talent-led marketing programs at scale -- including multicreator rosters or cross-market activations.

  • Familiarity with app, gaming, technology, or lifestyle creator communities and how those audiences discover and engage with content.

  • Experience supporting social or digital campaigns across platforms, including awareness of platform-specific formats, trends, and audience expectations.

  • Ability to balance operational rigor with creative intuition -- knowing when a plan needs structure and when it needs flexibility to respond to cultural moments.

  • Strong written and verbal communication skills, with experience delivering clear status updates, documentation, and stakeholder presentations.

  • Excellent collaborator with the ability to build alignment across diverse cross-functional partners in a fast-paced environment.

  • Comfortable managing ambiguity and adapting to shifting priorities while keeping projects and teams on track.

  • Experience working in or adjacent to technology, entertainment, or gaming marketing environments.

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