About this role
What You'll Do
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Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.
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Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
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Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
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Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
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Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.
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Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.
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Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.
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Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting.
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Contribute to the growth of Superside's Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team.
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What You'll Need to Succeed
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5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
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A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns.
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Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines.
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Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy.
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A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders.
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Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from.
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A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm.
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Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
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Genuine enthusiasm for AI tools and their growing role in performance creative strategy.
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Why Superside
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Why join us
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Superside's vision is to create more equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’ve built a natively remote company enabling us to attract the best talent no matter where they are.
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Remote-first. Customer-led.
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Global Talent, Remote by Design
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Join a global community spanning 60+ countries, where remote work isn’t just a perk, it’s how we deliver our best. At Superside, being remote means fully committing to our customers and collaborating seamlessly across time zones.
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Fuel your Ambition
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High Performance, Low Ego
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Experience a fast-paced, high-energy environment with truth-seeking teammates. We foster trust, collaboration, and continuous learning to grow individually and together.
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Shape the Future
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Impact Meets Opportunity
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Join at the perfect moment: influence our product like a startup while enjoying the stability of a thriving scale-up. Your ideas are welcome—improve, innovate, and lead with us.
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Evolve with Us
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Growth, Mentorship, and Leadership
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Advance your career through growing responsibility and mentorship. We're here to support your leadership journey while disrupting a global industry with massive potential.
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elevate your career
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Our commitment to your career
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We give you the necessary tools and resources to take control of your development and unlock your full potential.
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With continuous learning opportunities, constant mentoring and leadership development efforts, we strive to build high-performing teams that can grow alongside our company.