Creative Strategist – E-Commerce Skincare (Meta Ads Focus)

Creative Strategist – E-Commerce Skincare (Meta Ads Focus)

Laurel Aroma FZC

5 hours ago 2026/12/13

·Application closes in 59 days

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Facebook Beirut, Lebanon

$500 - $1,000

Remote

Full time · Mid career

1-9 Employees · Perfume & Cosmetics

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Job description

About Laurus Aroma

Laurus Aroma is a fast-growing Middle East e-commerce skincare brand operating across 8 markets (UAE, Saudi Arabia, Iraq, Jordan, Lebanon, Oman, Kuwait, Bahrain). We sell premium Dead Sea mineral skincare and authentic laurel oil soap, built for the Arab consumer. We move fast, test constantly, and scale what works.

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Role Overview

We're looking for a Creative Strategist who lives and breathes Meta ads. Your job is to turn product insights and customer psychology into scroll-stopping creatives that convert. You'll own the creative pipeline — from concept to brief to testing — and be obsessed with what makes people buy.

This is not a content creator role. This is a thinking role. You'll work closely with our media buyer and UGC creators to produce winning ad concepts at scale.

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What You'll Do

• Develop high-converting ad concepts for Meta (Facebook & Instagram) across our product lines

• Write detailed creative briefs for video and static ads — hooks, scripts, angles, CTAs

• Analyze ad performance data and translate findings into new creative hypotheses

• Research competitors, trending formats, and winning creatives in the beauty/skincare space

• Build and manage a creative testing framework (hooks, angles, formats)

• Direct UGC creators and influencers to capture the footage we actually need

• Stay ahead of Meta algorithm changes and adapt strategy accordingly (Andromeda era: creative IS the targeting)

• ───

You're the Right Fit If You:

• Have 2+ years running or strategizing Meta ad creatives for a DTC or e-commerce brand

• Understand hook theory, pattern interrupts, and what makes a skincare ad stop the scroll

• Can write compelling scripts in Arabic and/or English

• Are data-literate — you look at CTR, hook rate, hold rate, and CVR to make decisions

• Have experience in beauty, skincare, or health products (strong advantage)

• Know the MENA consumer — Gulf and Levant mindsets, trends, and buying behaviors

• Are structured, fast, and proactive — you bring ideas, not just execution

• ───

• Location: Remote (preference for UAE, Lebanon, Jordan, or Saudi Arabia)

• Type: Full-time

Skills

• Meta Ads Manager (reading creative-level data)

• Creative concepting & script writing

• UGC briefing and direction

• Competitor and market research

• Arabic copywriting (required) / English (strong advantage)

• Skincare or beauty industry knowledge

• Basic video editing understanding (you don't need to edit, but you need to know what to ask for)

• This job post has been translated by AI and may contain minor differences or errors.

• Preferred candidate

• Career level

• Mid career

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