Creative Product Manager

Creative Product Manager

Location: Ho Chi Minh City, Vietnam

Employment Type: Full-time

About the Role

Our client is looking for a Creative Product Manager to lead its Creative & Product Development function. You will set the creative and product direction, lead the team that turns ideas into finished products, and make sure every new product is on-brand, high quality, delivered on time, and commercially scalable.

This is a hands-on leadership role. About half of your time goes to running the creative production and product development process and leading your team, so we are looking for someone with a clear aesthetic point of view who can also build the systems and standards to scale the team.

Key Responsibilities

• 1 - Research & Product Strategy

• Translate Business Strategy and Brand Strategy into a creative and product direction for each product line, series, and collection.

• Build quarterly Product Development Roadmaps across product lines and business goals.

• Define concept, aesthetics, visual storytelling, and a consistent visual language across the whole portfolio.

• Monitor market trends, competitors, customer behavior, and market gaps across the US and European markets, including Amazon, TikTok Shop, Walmart, Etsy, and related channels, particularly in Art & Craft, DIY, and Activity Kits.

• Identify product opportunities based on commercial value, customer experience, and ability to differentiate.

• Research new materials and finishing techniques; build and manage the innovation pipeline.

• 2 - Creative Production & Product Development Management

• Idea & concept development

• Lead concept development from insight and ideation to Product Brief, Creative Brief, and detailed design direction.

• Define themes, illustration styles, colors, materials, formats, and product experience that fit the target customer.

• Build evaluation criteria for concepts and creative output (differentiation, customer experience, aesthetic quality, commercial potential, brand fit, and execution capability).

• Make sure concepts meet functionality, quality, cost, timeline, and manufacturability requirements, and can expand into a series or collection.

• Creative production & art direction

• Review and approve concepts, moodboards, artwork, and visual direction, ensuring quality and consistency with brand positioning.

• Provide art direction for product projects, launch campaigns, and commercial content.

• End-to-end development process

• Own the full process: Research, Ideation, Concept, Design, Prototype, Sampling, Validation, and Launch Readiness.

• Set review and approval criteria for each stage, from concept validation and artwork review to sample approval.

• Manage roadmap, timeline, milestones, resources, and quality across multiple projects at the same time.

• Maintain product specifications, design files, and artwork assets; proactively identify risks and resolve bottlenecks.

• Team leadership

• Lead, assign work to, and coach the Product Development team: Product Research, Product Idea, Designers, and Artists.

• Set goals, output standards, and capability development plans for each team member; give clear, constructive feedback.

• Build and standardize SOPs, templates, frameworks, evaluation criteria, and approval processes.

• Standardize data, documentation, and creative assets so the team stays consistent as it scales.

• Supplier & cross-functional work

• Work with Supply Chain and suppliers on sample development, material selection, packaging, manufacturing feasibility, and cost optimization.

• Ensure products meet quality, safety, e-commerce platform, intellectual property, and target-market regulatory requirements.

• 3 - Product Launch & Commercialization

• Manage the product lifecycle from development through post-launch.

• Partner with Marketing, Brand, and Social Media on Go-to-Market plans and on communicating product value and differentiators consistently.

• Prepare artwork, product information, and launch materials.

• 4 - Evaluation & Optimization

• Track post-launch performance: sales, conversion, customer reviews, return rates, and contribution margin.

• Analyze customer feedback and business data to assess concept effectiveness, quality, and product experience.

• Propose improvements, new versions, bundles, and series or collection extensions based on actual results.

Requirements

• Must-have

• Strong creativity and a clear aesthetic sense, backed by a portfolio or products you directed.

• 7+ years of experience in Creative, Art Direction, Product Development, Product Management, or New Product Development (NPD).

• 3+ years of experience leading a team in a related field, with the ability to give clear feedback and develop people.

• Solid understanding of the product development process, including setting evaluation criteria at each stage.

• Proven experience developing physical products from concept to commercialization and managing multiple projects at once.

• Hands-on experience working with factories, suppliers, or manufacturing partners; working knowledge of materials, manufacturing, and cost optimization.

• Proficient in project management methods for schedule and budget control.

• English proficiency for working with international partners and reading technical and market research materials.

• Bachelor's degree in Architecture, Fashion Design, 2D Graphic Design, Art Direction, Product or Industrial Design, or a related field (Business, Engineering, Supply Chain, or Marketing backgrounds with strong creative experience are also welcome).

• Tools

• Adobe Creative Suite, 3D tools, prototyping

• Microsoft Excel / Google Sheets

• Notion / Asana

• AI tools such as ChatGPT, Claude, or Perplexity for research and product development

• Compensation & Benefits

• Competitive salary, 13th-month salary, and profit-based bonus based on business performance.

• Monthly attendance bonus.

• Annual performance review and salary adjustment.

• Personal health insurance and comprehensive physical and mental health care policy.

• Annual health check-up organized by the company.

• 16 days of annual leave plus additional seniority leave.

• 3 remote working days per month.

• Learning and development budget; internal and external training in professional and soft skills.

• Onboarding program and a Buddy throughout the probation period.

• Annual team building, plus retreat activities for the management team.

• Internal engagement activities: monthly Fridays, Year-End Party, Mid-Autumn Festival, Women's Day (Oct 20, Mar 8), Men's Day, and other celebrations.