Creative Marketing Strategist

Creative Marketing Strategist

• Job Type Full Time , Hybrid
• Qualification BA/BSc/HND
• Experience 3 - 5 years
• Location Lagos
• Job Field Marketing and Communication
• Salary Range ₦400,000 - ₦500,000/month

ABOUT THE ROLE

• We are seeking a strategic, innovative, and highly creative Creative Marketing Strategist to elevate its brand identity, develop impactful marketing campaigns, strengthen audience engagement, and drive measurable business growth.
• The successful candidate will work closely with the Creative Director, Social Media Team, and Management Team to develop and execute effective brand strategies that align with the brand's vision and market positioning.

KEY RESPONSIBILITIES

• Develop and implement data-driven brand and marketing strategies.
• Ensure consistent brand messaging, tone, and visual identity across all platforms.
• Conduct market research, competitor analysis, and customer insight studies.
• Lead the development of creative campaigns, brand storytelling, and marketing activations.
• Identify and manage influencer collaborations, strategic partnerships, and brand opportunities.
• Lead brainstorming sessions and strategic marketing planning.
• Monitor campaign performance, customer feedback, and brand growth metrics.
• Maintain brand consistency across social media, packaging, events, and other customer touchpoints.
• Collaborate with designers and content creators to translate brand visions into compelling messaging.
• Present campaign results and strategic recommendations to management.

REQUIREMENTS

• Minimum of HND or B.Sc. in Marketing, Business Administration, Mass Communication, or a related field.

• 3–5 years of proven experience as a Creative Brand Strategist, Brand Manager, or Community Manager, preferably in the fashion or luxury industry.

• Excellent written and verbal communication skills.

• Strong knowledge of brand positioning, campaign strategy, content ideation, and consumer behaviour.

• Proven copywriting and storytelling skills.

• Experience in influencer marketing and brand partnerships.

• A strong portfolio demonstrating brand growth, audience engagement, and campaign results.

• Familiarity with Canva, CapCut, Adobe Suite, or similar creative tools.

• Excellent organizational, leadership, and collaboration skills.

• Must reside in Lagos, preferably Lagos Island.

• Check how your CV matches this job