Creative Marketing Manager

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide.

Currently, we are looking for a Creative Marketing Manager for Ultiself.

Location: Remote Job Type: Full-Time Working hours: 2:00 PM–10:00 PM UTC+3 (EEST)

About our client

Fast-growing HealthTech company building multiple products at the intersection of wellness and artificial intelligence. Our mission is to make self-optimization and well-being accessible to everyone through modern technology. Our most recognized product is Ultiself, a mobile habit tracker used by thousands of people worldwide.

This role, however, is focused on a new wellness product currently in active development. We are building a platform that will redefine how users interact with health and self-improvement tools.

To support this growth, we are looking for a Creative Manager for Advertising who can develop strong advertising concepts, analyze competitors, and help us continuously improve our creative strategy.

Role Overview

We are looking for a creative and analytical person who is passionate about health, marketing, and user psychology. Your main responsibility will be developing advertising concepts for paid campaigns, primarily for Meta platforms (Facebook & Instagram).

This role requires someone who can:

• deeply understand the product

• analyze competitors

• generate new creative ideas

• write strong advertising hooks and messages

• continuously test and improve concepts

We are looking for someone who truly wants to grow in the health & wellness space and contribute to the development of a global product.

Responsibilities

• Develop new advertising creative concepts for paid campaigns (primarily Meta Ads)

• Analyze competitors, market trends, and successful ads in the health & wellness space

• Create concepts for video and image ads

• Work closely with designers, editors, and marketing team members

• Write hooks, headlines, and primary ad texts

• Plan and organize creative testing

• Analyze creative performance and suggest improvements

• Generate new ideas for UGC-style ads, storytelling formats, and product positioning

• Help adapt advertising concepts for different audiences and markets

Required Skills & Experience:

• 2+ years of experience in marketing, advertising, copywriting, or creative strategy

• Strong copywriting or content writing skills

• Experience creating advertising concepts or marketing campaigns

• Ability to analyze competitors and identify successful advertising patterns

• Strong creative thinking combined with analytical mindset

• Good understanding of Meta advertising ecosystem

• Upper-intermediate English level or higher

• Strong research skills and ability to present insights clearly

• High level of organization and ownership

• Important Requirements

We are primarily looking for candidates who:

• Have experience working with international markets (US or Europe)

• Have experience in the health, wellness, lifestyle, or self-improvement niche

• Candidates who worked only with the Ukrainian market outside the health industry will not be considered.

• Experience with the US audience and understanding of US advertising communication style is a strong advantages.

• Nice to Have

• Experience working with UGC creators or influencers

• Experience in mobile apps marketing

• Understanding of web funnels and conversion psychology

• Experience creating creative strategies for paid traffic

• Ability to think in advertising angles and positioning

Benefits

• Fully remote work and flexible schedule, allowing you to independently plan your workweek. The main requirement is timely reporting on completed work.

• Paid sick leave - 5 days.

• Paid vacation - 20 days per year after the probationary period.

• What’s next?

• If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

• We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.