About this role
Section: Role Summary The Creative Assistant supports the Creative Director and Design & Production Team in developing and executing bespoke designs, ensuring that the creative vision is properly translated and followed through during production.
The role supports the translation of creative direction into clear and accurate design information, ensuring that details such as fabrics, colours, embellishments, silhouettes, fittings, alterations and finishing requirements are properly documented, communicated and executed in line with the creative vision and standards of the STYLEDBYLAYO brand.
Section: Key Responsibilities Creative & Design Support •Lead the Design Team with the development and execution of bespoke designs. •Lead the preparation of design concepts, references, pencil & digital sketches, mood boards, and visual materials where required. •Research fashion trends, silhouettes, fabrics, embellishment techniques, colour combinations, and design references. •Assist with the development of creative ideas for bespoke client projects and brand collections. •Prepare and coordinate design references and visual direction for the Production Team. •Ensure that creative concepts are properly translated into practical production instructions. •Maintain an organised library of design references, sketches, inspiration, and approved creative materials.
Client Design & Order Support •Support the Creative Director during client consultations and design discussions where required. •Take accurate notes on client preferences, design requirements, colours, fabrics, embellishments, silhouettes, and other specifications. •Ensure client design details are properly documented. •Confirm that approved design details are communicated accurately to the Production Manager. •Assist in tracking changes to client designs throughout the production process. •Ensure that approved changes are properly documented and communicated to the relevant team members. •Assist the Creative Director and Production Manager during client fittings. •Observe fittings carefully and document required design or fitting adjustments.
Production Coordination & Creative Follow-Through •Work closely with the Production Manager to ensure creative specifications are correctly executed. •Provide clarification on design details when required. •Monitor production progress from a creative/design perspective. •Conduct regular checks to ensure that the design being produced remains consistent with the approved concept. •Flag deviations from approved designs to the Creative Director and Production Manager. •Resolve creative or design-related production challenges. •Ensure approved design changes are communicated promptly to Production. •Follow up on outstanding creative requirements that may affect production timelines.
Fabric, Colour & Embellishment Coordination •Assist in sourcing and reviewing fabrics, trims, beads, embellishments, linings, and other design materials. •Support the Creative Director in selecting suitable materials for specific designs. •Ensure colours and materials are accurately identified and communicated. •Assist with creating and maintaining colour references where required. •Support the selection and arrangement of embellishment patterns and details. •Ensure approved materials are properly documented against the relevant client/order. •Work with Procurement/Store to confirm availability of required creative materials.