Country Manager

Red Bull

The Country Manager defines goals and strategic direction of Red Bull in her/his Country in long- and short-term perspectives, ensures top quality implementation of the approved Business Plan. She/He fosters a winning mindset in the team, balancing today’s business pressures and anticipating tomorrow’s opportunities.

RESPONSIBILITIES

• Areas that play to your strengths

All the responsibilities we'll trust you with:

• The Country Manager has full responsibility of the P&L in his country.

• She/he is directly responsible for financial and trade result delivery.

• She/he is also responsible for trade and marketing spending strategies, financial feasibility, planning and control in country.

• Owns a deep knowledge & understanding of the 7Cs (Country, Category, Channels, Consumer, Customers, Competition, Company).

• Builds, owns and delivers the Sales & Marketing strategy for the market.

• Aligning and getting approval on the strategy from the SEA GM as well as from the APAC Team.

• Sales forecasting, planning and controlling.

• Route to market review and optimisation.

• Sharing country best practices, as well as getting and sharing with country the relevant best practices from other countries.

• Execution of the agreed plans and initiatives.

• Sales, marketing and financial results analysis, reporting and presentations following the processes in place.

• Building a genuine relationship with our DP’s Top Management.

• Engage regularly with their key stakeholders to ensure alignment and delivery of the agreed plans.

• Product, POS & Coolers management, handling and warehousing following Red Bull standards.

• Continuously assess & challenge RTM – come up with a recommendation and plan if needed.

• Build strong trade relationships with Top Management of our key partners (Key Accounts Management in Off & On-Premise channels).

• Ensure best in class distribution and execution in trade (Off & On-Premise).

• Coordinating budget with responsible departments.

• Pricing Management & control over distributors sales prices.

• Finished goods demand planning and DP outstanding management.

• Ensures the application of a strengths-based management approach within their organisation.

• Leads the team to collaborate and work together as one team to achieve the country plan while feeling empowered to be responsible for their individual functions.

• Understands performance standards for all functions and drives performance of support functions to meet business needs.

• Fosters entrepreneurialism by encouraging innovation, generating new and creative ideas from the team.

• Attracts and hires people who are the right culture and professional fit, have the right talent for the role, skills, and knowledge to deliver extraordinary results.

• Ensures objectives are aligned to individual strengths and expectations are clear.

• Creates the environment where people have the freedom and responsibility to deliver against these objectives using their strengths.

• Develops their leadership team through coaching and provides opportunities for them to achieve exceptional results.

• Retains and grows talents by offering big jobs while encouraging and providing people development as means of preparing successors.

• Evaluates their direct reports in their roles and ensures a performance-based compensation in line with compensation philosophy.

• Should have professional knowledge of company products: composition, characteristics and special features.

• Have complete understanding and shares in Red Bull values, knows brand history.

• Know the terms of product’s storage and transportation

• Previous experience in top management role (e.g.: Division Director, Business Unit Manager, Commercial Director, Marketing Director), in FMCG companies.

• Ideally previous experience in On Trade channel.

• Track record of building motivated, collaborative and high performing teams

• Experience building premium brands via youth focussed consumer marketing and communications programs

• Experience working with and driving performance through Distribution Partners

• Genuine trade relationships and able to connect, work and negotiate at a top to top level with our Key Trade Channel Partners

• P&L responsibility, ideally Food & Beverage, Strong commercial acumen with an understanding of customer and distributor value chains, return on investment, profitability

• Clear understanding of markets, sales & distribution, competitor activity and consumer behaviour in a brand and FMCG context

• Walks the talk: takes total ownership, goes above & beyond and delivers the results

• Has both a white & blue collar working style; enjoys getting hands dirty/operational, whilst also developing and driving the strategy & vision; a leader who leads from the front!

• Open to risk/experimenting with new ideas and approaches to grow the business; has a demonstratable track record of achieving success from taking calculated risks.

• Bachelor Degree

• Strong fluency in English (verbal & written) and local language is a plus

• Travel 20-30%

• JOIN THE TEAM

• Got what it takes?

• In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

• This role is offered by Siam Winery Trading Plus Co., LTD who is a Distribution Partner of Red Bull. Employment for the successful applicant will be with Siam Winery Trading Plus Co., LTD who operates as the Distribution Partner for Red Bull in Thailand.

• RELATED OPPORTUNITIES

• Looking for something else?

• Select your team

• Type any country, city, state...

• Red Bull

• Giving wiiings to people and ideas since 1987

• In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

• The company beyond the can

• What drives us

• Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

• From the World of Red Bull

• Red Bull Jobs

• Got questions? We got you covered.

• Jobs FAQ