Corporate Sales Leader

Job Description

To lead, develop, and maximize business opportunities within the corporate segment by establishing strong relationships with local and multinational companies, corporate organizations, and business partners. Responsible for developing and implementing effective sales strategies, managing key corporate accounts, generating new business, and achieving revenue targets to maximize the hotel's overall business performance.

Key Responsibilities

• A. Sales Strategy & Business Development

• Develop and implement strategic sales plans to achieve monthly, quarterly, and annual revenue targets for the corporate segment.

• Identify and explore new business opportunities from local companies, multinational corporations, corporate offices, and business organizations.

• Develop market penetration strategies to increase the hotel's market share within the corporate segment.

• Promote hotel products and services, including room accommodation, corporate rates, meeting packages, banquet facilities, catering, and other hotel offerings.

• Conduct regular sales calls, client visits, business presentations, networking activities, and corporate meetings to generate new business.

• Analyze market trends, competitor activities, and business opportunities to strengthen the hotel's competitive position.

• Develop strategic partnerships with corporate clients to secure long-term business opportunities.

• B. Corporate Account Management & Client Relationship

• Establish, maintain, and strengthen relationships with key corporate accounts and decision-makers.

• Manage and develop strategic corporate accounts to maximize revenue production and business opportunities.

• Conduct regular account reviews to evaluate business performance and identify opportunities for account growth.

• Understand corporate clients' business requirements and provide customized hotel solutions.

• Lead corporate rate negotiations, prepare business agreements, and ensure contracts are aligned with hotel policies and revenue strategies.

• Handle key client inquiries, negotiations, and escalated complaints professionally.

• Ensure high levels of client satisfaction, account retention, and repeat business.

• C. Revenue Management & Sales Performance

• Achieve and exceed assigned monthly, quarterly, and annual revenue targets for the corporate segment.

• Monitor corporate account production, room night contribution, average room rates, and overall revenue performance.

• Work closely with the Revenue Management team to establish competitive corporate rates and optimize business opportunities.

• Identify opportunities to increase room revenue, meeting room utilization, banquet revenue, and other hotel revenue streams.

• Prepare accurate sales forecasts, revenue projections, and business development action plans.

• Monitor sales performance against targets and implement corrective actions when necessary.

• Ensure an appropriate balance between business volume, room rates, and overall profitability.

• D. Sales Team Leadership & Development

• Lead, guide, and supervise the corporate sales team to ensure the achievement of individual and departmental sales targets.

• Assign sales accounts, business development activities, and performance objectives to team members.

• Monitor and evaluate team performance through regular sales meetings, account reviews, and performance discussions.

• Provide coaching, guidance, and support to Assistant Sales Managers and Sales Executives to improve sales effectiveness.

• Encourage teamwork, accountability, and continuous professional development within the sales team.

• Ensure team members maintain updated account information, sales pipelines, and activity reports.

• E. Coordination & Administration

• Coordinate with the Director of Sales, Revenue Management, Reservations, Front Office, Food & Beverage, and Banquet teams to ensure effective sales execution and service delivery.

• Ensure corporate contracts, rate agreements, proposals, and quotations are prepared accurately and professionally.

• Maintain updated corporate account databases, sales pipelines, and account production records in the hotel's sales system.