Copywriter - Kraken Pro

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Copywriter – Kraken Pro based in Italy.

Are you a sharp, culturally plugged-in copywriter who knows how to turn complex trading concepts into compelling messages? This role offers the opportunity to shape the voice of a fast-paced trading platform and connect with an engaged global audience. You will create impactful copy across digital campaigns, product launches, social media, and in-app experiences. Working closely with creative, product, growth, and social teams, you will bring ideas to life and drive meaningful engagement. From witty headlines to high-converting calls to action, your words will help build a distinctive brand identity. If you thrive under pressure, understand crypto and trading culture, and love experimenting with language, this is your opportunity to make an impact.

Accountabilities

• Create high-performing copy: Develop clear, compelling, and conversion-focused messaging for marketing campaigns, landing pages, emails, in-app experiences, paid advertising, and social media.
• Connect with the trading community: Write in a voice that resonates with crypto traders and online financial communities, balancing humor, directness, and technical precision.
• Support product launches: Turn complex product features, technical updates, and new releases into engaging narratives that communicate value and encourage adoption.
• Maintain brand consistency: Help define, evolve, and protect the brand's tone of voice across all customer touchpoints, from campaign headlines to push notifications.
• Collaborate cross-functionally: Partner with Design, Product, Growth, and Social teams to develop creative briefs, refine messaging, and deliver campaigns efficiently.
• Optimize content performance: Develop and test copy variations, analyze results, and continuously improve messaging based on performance data and audience insights.
• Ensure accuracy and compliance: Work with Legal and Communications teams to deliver accurate, responsible, and compliant messaging across different markets and platforms.

Requirements

• Relevant experience: At least three years of experience in copywriting or content creation, ideally within fintech, cryptocurrency, trading, or a related industry.
• A strong portfolio: Demonstrated experience creating copy that captures attention, drives engagement, and inspires action. Practical results and creative work matter more than employer credentials.
• Exceptional writing skills: Ability to produce concise, persuasive, and engaging content across multiple formats, including headlines, long-form copy, microcopy, scripts, social media threads, email sequences, and taglines.
• Knowledge of crypto and trading culture: Familiarity with trading communities, industry terminology, market dynamics, and the language used by active traders.
• Adaptability and speed: Comfortable working in a fast-moving environment, managing competing priorities, and delivering high-quality copy under tight deadlines.
• AI proficiency: Strong ability to use AI-powered tools to accelerate workflows, improve productivity, and increase creative output while maintaining quality and originality.
• Creative judgment: Excellent editorial instincts, attention to detail, and the ability to simplify complex ideas without losing their meaning.
• Collaboration and communication: Strong interpersonal skills and the ability to work effectively with designers and cross-functional teams, including providing creative briefs, placing copy in Figma, and developing quick mockups when needed.
• Ownership and initiative: A proactive, self-directed approach, with the confidence to generate ideas, experiment with messaging, and continuously improve creative output.
• Candidates who do not meet every listed requirement but bring relevant skills, strong creative work, or a genuine passion for crypto and trading are encouraged to apply. The recruitment process may include job-related skills or work-style assessments, considered alongside professional experience and interviews.

Benefits

• Flexible work environment: An opportunity to work remotely from Romania, subject to the partner company's employment and work-location arrangements.
• Meaningful impact: Help shape the messaging and community engagement of a product serving a global audience of active traders.
• Creative ownership: Contribute to brand voice development, campaign concepts, product storytelling, and experimentation across multiple channels.
• Cross-functional collaboration: Work alongside professionals across Design, Product, Growth, Social, Legal, and Communications.
• AI-enabled workflows: Apply modern AI tools to enhance productivity, streamline creative processes, and expand your impact.
• Professional development: Build expertise at the intersection of copywriting, financial technology, digital marketing, and trading culture.