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Dokitami is a digital healthcare and wellness company delivering premium health, wellness, and weight-loss solutions in Africa. We combine healthcare technology with personalized wellness management to help clients achieve healthier lifestyles through safe, effective

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Copywriters

We are looking for a fast, creative, conversion-focused Copywriter who can turn Dokitami's products, programmes, clinical expertise, and client experiences into copy that captures attention, communicates value, builds trust, educates, addresses objections, generates leads, and improves conversion.
This is not just writing that sounds good. This is copy that communicates, persuades, and performs.

Core Responsibilities:

Facebook and Instagram ads, static ad copy, video ad scripts, UGC scripts
Landing pages, sales pages, website copy, product pages
Email campaigns, WhatsApp campaigns, SMS campaigns
Blog content, social media copy, captions, headlines, hooks, CTAs, product descriptions
Promotional campaigns, offer launches, retargeting campaigns, educational content, lead-generation campaigns
Printed marketing materials, partner marketing materials, internal marketing communications

What You Will Do:

Understand the objective before you write: What are we selling? Who are we speaking to? What problem do they have? What action do we want them to take?
Research the audience, offer, sales feedback, reviews, testimonials, FAQs, objections, and customer language
Find the angle: Problem -> Audience -> Angle -> Message -> Variations -> Test -> Learn -> Improve
Write multiple variations for testing hooks, headlines, problems, audiences, offers, CTAs, lengths, formats, emotional angles
Collaborate with Designers, Video Team, Content Creators, Medical Communications, Media Buying, Sales & Communication
Maintain a copy library of winning ads, hooks, scripts, landing pages, emails, offers, testimonials, FAQs, and objection responses
Self-edit for clarity, accuracy, brand consistency, and CTA strength before submission

This Role Is Perfect For You If:

You write quickly and clearly, without fluff
You understand customer psychology, direct-response, and conversion
You can write for ads, landing pages, emails, WhatsApp, SMS, video scripts, and social in one day
You can take feedback, revise fast, and improve from performance data CTR, CPL, conversion, lead quality
You understand healthcare copy must be accurate No fabricated medical claims, statistics, testimonials, or product capabilities. When verification is needed, you flag it for Medical Review
You are AI-proficient You use AI for research, ideation, headline generation, variations, editing, and structuring, but you own the final output. AI is a tool, not a replacement for judgement
You are reliable, responsive on Slack, and you manage your own deadlines. You communicate before a deadline is at risk

Proven experience in direct-response copywriting / performance marketing copy (health & wellness is a plus)
Strong portfolio showing ads, landing pages, emails, and scripts that drove leads/sales
Excellent written English, grammar, and attention to detail
Strong research ability and commercial awareness
Ability to work fully remote, Monday to Saturday, with reliable internet, backup power, laptop, and Slack access
Ownership mindset: How can I make this perform better? Not just I submitted the copy, so my job is finished

Performance Is Measured By:

Output + Quality + Speed + Reliability + Business Impact
Number of deliverables, turnaround time, deadline adherence, revision rate, accuracy, brand consistency, creativity of angles/hooks, and where attributable CTR, CPL, conversion, lead quality, sales performance.
Success in This Role:
A successful Dokitami Copywriter understands: Customer Psychology + Research + Creativity + Brand + Healthcare Accuracy + Commercial Strategy + Speed
They understand the customer deeply. They write quickly. They communicate clearly. They develop multiple angles. They accept feedback. They learn from performance data. They continuously improve.
Their job is not simply to write words. Their job is to help Dokitami communicate its value in a way that causes the right audience to pay attention, understand, trust, and take action.
Understand -> Research -> Find the Angle -> Write -> Self-Edit -> Verify -> Submit -> Test -> Learn -> Improve
Check how your CV matches this job

Copywriter